Audiobooks: from the margins to the mainstream

Audiobooks: from the margins to the mainstream

Audiobooks are now an established part of publishing—and they are growing fast. In the UK, downloaded audio sales were up 29% year on year in 2015 compared to 2014. Markus Dohle, c.e.o. of Penguin Random House, picked out digital audiobooks in a recent letter to staff as having “a significant upswing”.

The Association of American Publishers reports that downloaded audio sales were up 37% year on year over 2014, during which time revenue from hardbacks and paperbacks grew by 8% and 3% respectively, and e-book revenue declined 11%. Amazon subsidiary Audible, by far the biggest retailer of au...

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