Audio download chart, October 2016: promo power puts Archer on top

Audio download chart, October 2016: promo power puts Archer on top

The audio download Top 20 is often affected by promotions, particularly Audible’s Daily Deal offer, an inducement to its customers to purchase titles outside those included in their subscription. We see this in October’s list, with Lee Child’s The Killing Floor. Child’s first Jack Reacher book—originally published in 1997—was made available for £2.99 on 14th October. The Killing Floor deal was timed to dovetail with the US release of the Tom Cruise film “Jack Reacher: Never Go Back”, based on the 18th title in Child’s series.

October’s chart-topper is, similarly, an older book price-promot...

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