Attendees positive about digital LBF as agencies see rights 'mini-jump'

Attendees positive about digital LBF as agencies see rights 'mini-jump'

The first fully virtual London Book Fair, which concluded on Thursday (1st July), met organisers’ expectations in terms of engagement, and exhibitors who took an online “stand” were generally positive about the experience, though some complained of tech teething problems. 

And while the late June/early July LBF 2021 has been generally seen as not ideal for rights trading—with most agencies and publishers having already conducted their own digital “fairs” in the spring to keep in time with the seasonal cycle of dealmaking—some have reported an uptick in business as the online LBF perhaps ga...

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