404 Ink: bursting the Scottish bubble

404 Ink: bursting the Scottish bubble

Laura Jones and Heather McDaid [pictured below, from left], co-founders of publishing company 404 Ink, on bursting out of the Scottish bubble.

In July 2016, our publishing company 404 Ink launched. By July 2017, we'd received international coverage, support from the likes of Margaret Atwood and more. We're often asked how we broke out of the Scottish bubble as an Edinburgh-based publisher.

What is the Scottish bubble? In previous jobs we found industry elsewhere can be reluctant to stock/cover books published in Scotland. Regardless of content, a book from Scotland can be seen an inherent...

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