A subscription model, both lending and buying options, educational experts, personalised boxes and a bespoke algorithm - this London startup is throwing everything at the problem of getting more kids to read.
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The UK is not short of author events, but - and it's a big but - nearly all of these events are preaching to the converted. When it comes to attracting new readers, there's still a huge opportunity to exploit.
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This week Editions At Play, the collaboration between Visual Editions and Google’s Creative Lab, released a new project: Breathe. The mobile story, written by Kate Pullinger in partnership... Read more
Niclas Sandin shares the latest data from BookBeat to answer two crucial questions for the UK audiobook market: who are the potential new listeners, and what do they actually listen to?
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Caroline Maddison is the Head of Audience Development at Penguin Random House, leading on the Puffin and Ladybird brands. She is an award-winning marketer, having... Read more
“If I cannot inspire love, I will cause fear!” - Frankenstein, Mary Shelley, 1818 This month marks the 200th anniversary of Mary Shelley’s... Read more
Dr Ger Graus OBE is the first Global Director of Education at KidZania, where children aged 4 to14 can experience the world of work through... Read more