A subscription model, both lending and buying options, educational experts, personalised boxes and a bespoke algorithm - this London startup is throwing everything at the problem of getting more kids to read.
The UK is not short of author events, but - and it's a big but - nearly all of these events are preaching to the converted. When it comes to attracting new readers, there's still a huge opportunity to exploit.
This week Editions At Play, the collaboration between Visual Editions and Google’s Creative Lab, released a new project: Breathe. The mobile story, written by Kate Pullinger in partnership... Read more