Paul Kemp-Robertson and Chris Barth discuss how to make books contagious

Paul Kemp-Robertson and Chris Barth discuss how to make books contagious

How do you make a great story spread?

Paul Kemp-Robertson and Chris Barth have been exploring this question since 2004, when they co-founded Contagious Communications: an agency that helps helps brands understand and adapt to shifts in marketing, consumer culture and technology. This year the pair have distilled their wisdom into a book, The Contagious Commandments: Ten Steps to Brand Bravery, published by Portfolio Penguin this month.

In just over two weeks, Kemp-Robertson will speak on a panel at FutureBook Live 2018, where he'll disucss 'Cutting Through the Noise: How to Market in a Post-GDPR, Post-Influencer Age'. As a teaser for the session, Kemp-Robertson sat down with Barth to discuss some of the issues and opportunities that book brands face now.

FutureBook Live takes place on 30th November in London, at 155 Bishopsgate. The full programme can be accessed here, and tickets can be bought here.