Of lobsters and pandas (and Google)

So here we all are, waiting.

We're waiting for Judge Chin to rule in one way or another on the GBS, and even when he does there will no doubt be further wrangling. 

I'm obviously not a fan of the proposed settlement, which strikes me as liable to bring about the end of the world through rains of pudding and exploding frogs, or at least mess up the IP landscape in a hugely in-equitable and unhelpful way at a time when clarity is really important. 

Pamela Samuelson's latest broadside makes interesting reading - and I mean that; this is at the core of what happens next, and she's in the heart of it. It is not something you can or should ignore, and moreover it is not something our government should be allowed to ignore - and you can find it here. (If you're in a hurry or need bullet points, you may want to go here.)

But that's sort of old news to me at the moment. What intrigues me is this mildly hilarious but also very perceptive piece about Google and social media. (It's where I found the video at the top of this piece, which I have cunningly inserted here to make you think everything else will be that funny. Yeah, sorry about that, but actually the thing I'm trying to get you to click through to is at least almost as funny and quite important. Will that do? Yes? It's here. Did I mention that?)

All right, so, when you are reading the piece, consider this: it strikes me that reading is very clearly a lobsterian rather than a pandic activity.

Can we just take a moment to admire the neologisms? I love them. 'Pandic' even sounds significant and serious. Oh, my, how full of pwnage! Anyway...

If the article is right and Google doesn't do social, isn't culturally able to do social, it suggests that Google's forays into bookworld will be... moderate. It seems to me that books are very much in the 'sit back and luxuriate' category of media, not the 'assail, filet, expel' category. In which case the Google Book setup is going to be a bit like Microsoft's attempts to take on the iPod: nothing inherently wrong with the technology, but no one falls in love. 

(In case you haven't yet realised, the piece I want you to read and think about is here.)