The limits of crowd-funding (An experiment part 1)

The limits of crowd-funding (An experiment part 1)

One of our authors has, over two Kickstarter campaigns, raised well over £100,000 and has established, from nothing, a business with a turnover in excess of $1million. Not an unusual story, but still an aspirational one, right?

He was an established photography how-to author in our list, and the devices he has so successfully brought to market via crowd-funding were aimed at photographers. Nevertheless word of his 'Kickstarter guru' status was spreading; he's even lecturing on it at various London universities.

So, a bestselling author, his many followers, our mailing list, why not set up a campaign to fund a book for prospective Kickstarter entrepeneurs, or just those interested in the phenomenon? Better still, Kickstarter's social features provide the perfect mechanism for customers to ask questions which will direct the content of the book itself, and it's oneof the places the target market will be hanging out.

Our funding goal is just the plant – well under what's needed to bring a new piece of camera hardware to market, so it should be no problem at all, right.

On the other hand, we've not given any money to a PR agency. Not a penny. Nor is the book aimed at a fan base; it's more practical than much Kickstarter fare.

Here's the campaign. I'd be very interested in your comments – and predictions – and I'll let you know how it goes here (of course if you actually pledge then you'll get a lot more detailed information...)