'I prefer earlier Ian McEwan to later Ian McEwan'

The book trailer has truly come of age when authors and publishers start taking the piss out of the form. Here, Leningrad-born American comic novelist Gary Shteyngart sends himself up as an illiterate whose Russian accent came from an experience with hallucinogens back in university to hype his new book Super Sad True Love Story (published in the UK by Granta in September).

Author/Random House editor at large David Ebershoff makes an appearance along with a number of famous folk, including Jay McInerney, Jeffrey Eugenides and actor James Franco. Franco, incidentally, is playing Alan Ginsberg in Howl, one of the few movies about the Beats that promises not be a load of rubbish, plus Don Draper's in it.