At times, the term ‘iPad killer’ passes. I have also used it a few times. Not because I felt that a particular device really could be an iPad killer, but because the manufacturer positioned it that way at the introduction. But now there is an exception, which I myself think could be the first potential iPad killer. And it has nothing to do with its features.
Just as the real power of the iPad has little to do with its features. Because there already are thinner, faster and better-equipped competitors available. Not that the iPad isn’t any good in terms of features. But if you only look at that, it is clearly not the winner. But still, none of the competitors can even get close to the success of Apple’s tablet. The success of the iPad for me has to do with the perfect combination of the device, the content and the business model around it. In other words, Apple is able to offer a complete ecosystem. They have the store (brick stores and an online shop, where you can buy the device), of course the device itself, the operating system, a bizarre amount of apps (which no other App Store can match in numbers and especially in terms of quality and stability) and content (music, books, movies and TV shows).
But as I said, there is an exception. The only one who might get very close to matching Apple’s success, is Amazon. And by that I mean Amazon with its own tablet. The reason why, is what I stated here above. They already have a shop (the website), content and a recently launched (Android) App Store. And they have one other thing that is very, very important and possibly the key to become the killer competitor: they are very consumer driven and have a really high customer satisfaction rating. That, combined with the enormous customer base they have built over the years, makes the potential to introduce an iPad killer entirely feasible. And that such a device is coming, was all over the internet this week.
The features of an Amazon tablet aren't that interesting to me. Rumours say the screen will be revolutionary (a combination of LCD and E Ink, making it perfectly usable in direct sunlight), that it will be a lot smaller than the iPad (a 6 inch screen, where the iPad has a 9,7 inch screen) and that it will run on Android (which is to be expected, given their own Android App Store). No, in my eyes, the single most important thing is the ‘fact’ that they will be introducing a tablet and by that are expanding (or completing) their own ecosystem, just like Apple.