5 inspiring things: Tory Lyne-Pirkis

5 inspiring things: Tory Lyne-Pirkis

Tory Lyne-Pirkis, account manager at Midas PR and a Bookseller Class of 2016 Rising Star, on the people and things inspiring her to think and work differently.

Hardware: My iPhone. I read manuscripts on it all the time, so much easier than having a handbag full of devices. I can check my email and read new books at the same time.

Software: Sleep Cycle - it’s a free app that monitors your sleep and wakes you up when you will feel the most refreshed no matter how long you've been asleep – meaning you get into work with a spring in your step. Life changing.

Book: I've just finished reading The Book by Keith Houston, published by Norton, which is the definitive history of the printed book and a must for everyone working in the publishing industry. It shows just how far people have gone over the centuries to get the written word down on paper, even to the extent of making paper from dirty underwear and other hair-raising facts. It gives you a huge appreciation for the physical process of creating a book and reminds us of the craftsmanship and thought that has gone into their design.

Idea: I recently read a great quote by the management expert Kenneth Blanchard: "There’s a difference between interest and commitment. When you’re interested in something, you do it only when it’s convenient. When you're committed to something, you accept no excuses; only results."

Person: I've found watching the GB Olympics team sweating it out in Rio hugely inspiring. All too often in publishing we are focused on the short term, the sales hit we'll get from a piece of coverage or marketing, or the instant results of social media, making the book jacket relate to the news agenda, but building towards a goal over a series of years of hard work is often much more rewarding.