ANNOUNCING THE SHORTLISTS...
THE FUTUREBOOK CAMPAIGN OF THE YEAR
Be More Pirate
Be More Pirate / Penguin Random House
Gaspard the Fox
Lily Allen's My Thoughts Exactly
Bonnier Books UK
The Retreat by Mark Edwards
Like A Woman
Penguin Random House UK
THE FUTUREBOOK BOOKTECH STARTUP OF THE YEAR
The Pound Project
THE FUTUREBOOK PODCAST OF THE YEAR
Down the Rabbit Hole
Author Katherine Woodfine, editor Melissa Cox and agent Louise Lamont
The Penguin Podcast
Penguin Random House
Not Another Book Podcast
Writer PostColonial Child, blogger Bookshy and bookstagrammer Books and Rhymes
Clarissa Pabi, Alex Reads, Raifa Rafiq and Derek Owusu
The Bestseller Experiment
Mark Stay & Mark Desvaux
THE FUTUREBOOK OF THE YEAR
Life on Earth (Audiobook), written and read by David Attenborough
Sylvain Neuvel’s Only Human (Audiobook)
Penguin Random House
The Ghostkeeper's Journal and Field Guide by Japhet Asher
The Tallowmere Annual by Keaton Henson
The Real Thing
WatAdventure in Australia
CATEGORIES AND CRITERIA
FUTUREBOOK PERSON OF THE YEAR
Sponsored by Mosaic
This award honours the person who during the past year has most influenced publishing’s future. Driving change, the FutureBook Person of the Year embraces innovative tools and ways of working and inspires action within their organisation, across publishing, and the wider book business.
They are not necessarily in a leadership position, but they must demonstrate that during the past year they have have led or inspired others in such a way that responds to or takes advantage of the current environment. Examples might include, launching innovative new products, implementing new systems, or inspiring innovation across product, marketing, publicity, production, digital or design departments.
Submissions may be made by the person, or on behalf of the nominee. A shortlist will not be announced, but the recipient will be notified ahead of the FutureBook Conference on 30th November.
Judges will be looking for evidence in the following areas:
A track record of innovation within their business, or activities.
Recent achievements, individually or as part of a company in a way that responds to, or takes advantage of, the current environment.
Applying innovation in ways of working at any stage of the publishing cycle, whether designing, developing, launching or marketing new and/or existing products.
Evidence of wider impact across the publishing sector.
The FutureBook Person of the Year is a new way of recognising excellence and innovation across the sector; previous winners of past awards focused on innovation and leadership include, Faber’s Stephen Page, Harlequin UK’s Tim Cooper, Sourcebooks’ Dominique Raccah, Ebury m.d. Rebecca Smart, Penguin Random House’s Hannah Telfer, Sara Lloyd, digital and communications director, Pan Macmillan, and last year’s winner Rebecca Herrmann, founder and co-c.e.o. of Bolinda.
FUTUREBOOK OF THE YEAR
Sponsored by Frankfurt Book Fair
The FutureBook book of the year celebrates innovative books whether they are print books, audiobooks, e-books, enhanced e-books, apps, or web-site based. They can be in any format including (but not restricted to) audio, apps, ePub, iBA, Kindle, HTML or print.
Winning entries in this category will need to demonstrate:
Innovation: how they made the most of their content in a new, inventive way.
Design and usability: how they created a well-designed and intuitive user experience.
Discoverability: how their book or product could be discovered and what marketing was put behind it.
Connection with audience: how they made the effort to understand their audience, and evidence of this engagement in the product and the campaign behind it.
Success will be measured against:
·Execution of the idea
·Customer reviews and feedback
·Budget behind the product and associated campaigns
·Sales/download figures for the book or product
FUTUREBOOK CAMPAIGN OF THE YEAR
This category will reward marketing or publicity campaigns that have used digital and/or print in a creative, intuitive and integrated way. The campaign could be for a book, an author, a genre, a series, a bookshop, an event or anything else book-related. It is open to publishers, authors, booksellers, start-ups and anyone who has put together an innovative campaign in the book world which has digital, multi-media element.
Campaigns will be judged on:
Innovation and creativity: entries will demonstrate original and imaginative thinking in their choice and use of media.
Audience engagement: entries will have thought clearly about who their target market is and used digital in a meaningful way to connect with this audience.
Coherent campaign strategy: entries will have successfully integrated online and offline activities to build a coherent marketing strategy with clear goals.
Campaign execution: entries will have executed their strategy successfully and taken a long-term approach to retaining the audience generated for this project.
Return on investment: Winning entrants will demonstrate the effectiveness of the campaign in achieving its financial goals.
BOOKTECH STARTUP OF THE YEAR
This award seeks to find the most exciting new businesses or in-house initiatives that have the potential to make a unique impact on the book publishing industry in the years ahead.
The award is open to startups at seed funding stage (pre-series round investment) and which have been running for no more than two years since beta or public launch. Candidates don’t have to have created proprietary tech, but they do have to demonstrate that they’re using digital tools and/or an understanding of their audience’s digitally-influenced behaviours in powerful, relevant and original ways. They may be from around the world, but founders must be available to attend the live final pitch-off on the FutureBook Conference on 30th November, where a panel of judges will award the BookTech Company of the Year from a shortlist of five finalists.
Judges will be awarding points in four key areas:
creativity of idea
clarity of market opportunity
viability of the business model
The winner of last year’s BookTech Startup of the Year was unrd. In past years, Kadaxis and Reedsy have been named winners. This award is a continuation of the FutureBook Startup of the Year, previously won by Unbound and Lost My Name.
FUTUREBOOK PODCAST OF THE YEAR
This award honours a books podcast that has done most to champion books, authors and/or writing during the past year. It is open to any UK or overseas based podcast, which is primarily focused on discussing and/or promoting books and/or writers. The award is open to individuals running and/or hosting their own podcasts, or companies operating their own books podcast.
While the podcast does not need to be solely focused on books, discussion of the written word must be prominent. Podcasts may have existed for some time, but to win the FutureBook award in 2018, evidence must be produced of excellence during the past year. Podcasts must be regular (monthly, weekly), and must show evidence of listener growth.
Winning entries in this category will need to demonstrate:
- Enthusiasm and dedication to creating a unique podcast experience
- Effective use of the podcast to promote books/reading and/or writing
- Delivery of engaging and entertaining content which engages with the target audience
- A commitment to the podcast format
- An innovate marketing strategy to promote the podcast, and encourage engagement with it
- Listener growth and/or interaction with the audience.
Please provide a link to your podcast on application, or include sample sound files of particular examples. Please note, if your file is too big to upload, you can send it over via link to email@example.com
The FutureBook Live Awards are brought to you by The Bookseller, the book trade's leading industry magazine. The Bookseller announced the shortlists at the Frankfurt Book Fair on Thursday 11th October, on the International Stage, Hall 5.1 from 1-2pm.
Please note: shortlisted companies must purchase tickets to the FutureBook Conference in order to pick up their award.
The winners will be announced at The FutureBook Live conference on Friday 30th November.
Europe’s biggest publishing innovation conference is designed to get publishing professionals from across the spectrum – from agents to booksellers, digital specialists to designers, big-name publishers to ambitious entrepreneurs – to think big, be brave and get the hell on with becoming relevant to a new generation.