Feature: The new publishing jobs

Feature: The new publishing jobs

From quants to consumer insight analysts, there is a new range of jobs in publishing today. Roger Tagholm meets some of the trade’s new breed

Time was when publishers tried to estimate how many copies they would sell of a book, pressed “print”, and hoped for the best. They didn’t speak to consumers: that was the job of the bookseller. Yes, there was some market research, but essentially there was a high degree of speculation.

Today, it is very different. Consumers leave a digital trail that can be recorded, mapped and stored, mined and analysed. As Hachette UK’s c.e.o. Tim Hely Hutch...

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