Publishing needs to ditch old assumptions and embrace the power of apprenticeships.
What does a publishing apprentice look like?
Your first thought might be the image of a stereotypical school-leaving-age apprentice. Given that mandated education in the UK occurs between the ages of between five and 16, this is not an unreasonable first guess.
However, it’s valuable to recognise the discrepancy between our assumptions and the reality of what apprentices and apprenticeships look like, and how these unconscious and prejudicial biases around education can be, in my opinion, profoundly limiting to our professional development. Learning is not something we should relegate to early career or younger professionals, or any age – it should be lifelong.
Discussing the history of apprenticeships in the book trade, Dr Maria Vassilopoulos, who has a PhD in book trade history from UCL and is global sales manager at University of Wales Press, tells me that apprenticeships were in place broadly for centuries in printing and book production. “As books came to be sold more commercially, it was common in the 19th century for people to serve a bookselling apprenticeship for up to seven years before working in publishing. This was the route taken by some of the founders of today’s publishers, including Daniel MacMillan. The most common route to gaining experience in 20th-century publishing was unpaid work.”
While the Society of Young Publishers was instrumental throughout the 1990s for facilitating conferences and training and advertising new publishing MAs, unpaid work placements were standard until the arrival of paid internship schemes, something that Maria remembers advising jobseekers on during her time at Jobs in Books at The Bookseller (2013-16).
The publishing apprenticeship pathway is a relatively new creation. The level 3 and level 4 qualifications were launched by LDN back in 2019, and since then publishers including Taylor and Francis (2019), Pan Macmillan (2024) and others have launched their own programmes in a bid to drive representation from under-represented groups within the industry.
Publishing has many imbalances – a dominance of people from privately educated backgrounds, a saturation of university graduates and a culture of paying early-career workers less than they deserve (often not in keeping with the rate of inflation) because it is, purportedly, how it’s always been.
For many businesses, budgets for training increasingly being slashed and there is a lack of awareness around the existence of apprenticeships as development pathways later in life. Training and development should not have to be something that workers should have to fight for, especially when publishing professionals have already had to fight so hard for their seat at the table in a highly competitive climate.
As a marketer for an institutional open-access publisher in the social sciences, studying for a level 6 apprenticeship in Marketing Management has been an enriching experience that has recalibrated my approaches to marketing in a smaller publishing team.
Training and development should not have to be something that workers should have to fight for, especially when publishing professionals have already had to fight so hard for their seat at the table
While specific apprenticeships and training in publishing are also respectively valuable for building skills and knowledge, studying for a broader marketing apprenticeship and engaging with marketers working in sectors outside of publishing provides an incredible opportunity to pitch products/business to people outside of your immediate audience and reach for language that does not assume a baseline knowledge.
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Both publishing and academia can be exceedingly siloed and eerily small, and while it’s usually pleasant to attend conferences and events where you’ll bump into former colleagues, we can miss out on the opportunity to meet people from different walks of life within working hours.
For me, studying for an apprenticeship crucially facilitated conversations with marketers working in sectors as expansive as conservation, public health and across the third-sector – breaking down siloed working and widening the perspective to a broader marketplace of ideas and ways of working.
While the final accolade is motivating, it’s far from a glitzy journey. Doing an apprenticeship is a huge lesson in managing your time, communicating the value of your projects to your manager to justify their investment, and being firm on your commitments to avoid burning out.
Enrolling on an apprenticeship has helped me take ownership of my calendar and become more disciplined with my time in order to meet project assessment deadlines. It’s encouraged me to seek out podcasts and newsletters that support marketing projects and leadership, and I’ve engaged with marketing literature and theories that I’ve put into practice through strategic planning and ambitious projects – critically evaluating sources and contributing to seminars exploring case studies.
This year’s National Apprenticeship Week (9th to 15th February) seeks to bring together businesses and apprentices across the country to “shine a light on the positive impact that apprenticeships make to individuals, businesses and the wider economy”.
Now more than ever, it’s important that employers pledge to invest in staff development by supporting them with apprenticeships. With unemployment at 5.1% across the UK and youth unemployment rising to 15.3% towards the end of last year, it’s time we start spotlighting apprenticeships and apprentices if we are serious about embracing people from different career pathways and critically improving representation within the publishing industry.
The UK government’s Growth and Skills Levy, which employers with an annual pay bill of more than £3m pay into, offers a range of different training courses that can be accessed through employment and vary in duration. Legislation around level 7 apprenticeships was recently revised to prioritise young people aged 16-21, but apprenticeships below this level can be accessed by all and “any apprentice who started a level 7 apprenticeship before 1st January 2026 will continue to be funded through to completion”.
There is no realistic stereotype of a publishing apprenticeship, nor should there be one of any publishing employee. Apprenticeships in publishing matter and we would collectively benefit from structured learning at every age.
