2017 programme



09:00 - 09:25
Registration and tea and coffee

09:25 - 09:30
Introduction and welcome

Nigel Roby, c.e.o., The Bookseller
Claire Shanahan and  Katherine Woodfine, programme directors, The Bookseller Children's Conference

The big friendly market: what’s working and why

09:30 - 09:50
Wider than vision: how should we think about the readers of tomorrow?

Hilary Murray Hill, c.e.o., Hachette Children’s Books

09:50 - 10:05
Market overview

Kiera O'Brien, charts and data analyst, The Bookseller

10:05 - 10:35

Children's bookselling over the past year

Daphne Lao Tonge, founder and owner, Illumicrate
Phil Henderson, books buying manager, Asda
Tamara Macfarlane, author/owner of Tales on Moon Lane
*CHAIR* Caroline Carpenter, acting children's editor, The Bookseller

10:35 - 10:45

Case study: The Girl of Ink & Stars

Barry Cunningham, publisher and  managing director, Chicken House
Kiran Millwood Hargrave, author

10:45 - 10:50
Eyewitness: The Jhalak Prize – shining a light

Catherine Johnson, author


A series of fortunate events: looking back, moving forwards

11:20 - 11:40
20 years of Harry Potter magic

James McKnight, chief creative officer. The Blair Partnership

11:40 - 11:50
There and back again: taking children’s stories around the world 

 Cristina Fuentes la Roche, international director, Hay Festival

11:50 - 12:00
Case study: Dún Laoghaire - libraries of the future 

Marian Thérèse Keyes, senior executive librarian, Dún Laoghaire-Rathdown Libraries

12:00 - 12:20
Making role play real play

Dr Ger Graus OBE, director of education, UK & Global, KidZania

12:20 - 12:30
Moomin marvellous: creating new audiences for a heritage brand

Adele Minchin, associate director, Riot Communications

12:30 - 12:40
Delightful Dahl: Wonderbly's immersive storytelling and heritage brands

Nick Marsh, vice president of product, Wonderbly

12:40 - 12:50
The Bookseller Marketing & Publicity Competition

12:50 - 14:00 - Lunch

Through the looking glass: making the market grow

14:00 - 14:20
Afternoon keynote
Non-fiction for Generation Z and beyond

Ian Hudson, worldwide c.e.o., DK

14:20 - 14:30
Lantana: publishing with a passion

Dr Alice Curry, founder and publisher, Lantana Publishing
Nadine Kaadan, children's author and illustrator

14:30 - 14:45
Case study: A Change is Gonna Come 

Lauren Ace, brand director, Little Tiger Group
Darren Chetty, teacher and writer
Charlie Morris, publicity and marketing executive, Little Tiger Group

14:45 - 15:15
Panel discussion: new routes to the customer

Julia White, entertainment and lifestyle content partnerships, Twitter
Lucy Powrie, book blogger and Youtuber
Japhet Asher, digital director, Carlton Publishing

15:15 - 15:30
Identifying high-value audiences and influencers for smarter campaigns and launches

Dotti Irving, m.d., Four Colman Getty
Kath Ludlow, m.d., Four Engage

15:30 - 15:45
From page to screen and beyond

Ron Fogelman, writer, producer and rights specialist
in conversation with
Catherine Clarke, agent, Felicity Bryan Associates
*CHAIR* Philip Jones, editor, The Bookseller


Get real: the next generation of readers

16:05 - 16:20
Publishing for kids in today's world

Anna Bassi, editor, The Week Junior

16:20 - 16:30
The Empathy Factor: how books can create better citizens

Miranda McKearney OBE, founder, EmpathyLab
Professor Robin Bannerjee, professor of developmental psychology, University of Sussex

16:30 - 16:40
What children want: exclusive insight from Authorfy

Mel Taylor-Bessent, director, Authorfy

16:40 - 16:50
WriteNow: finding, mentoring and publishing underrepresented writers

Mainga Bhima, assistant editor, Penguin Random House Children's Books
Nazneen Ahmed, research associate, University College London, and author


16:50 - 17:00
Poetry as mindfulness for Generation Z

Allie Esiri, writer and editor

17:00 - 17:20
Endnote: From Charlie and Lola to Children's Laureate

Lauren Child, author and illustrator
in conversation with
Alex O'Connell, arts editor, The Times