Children's Conference 2021 Programme

The New Normal

Session One

11.00am

Keynote

Keynote
11:00am - 11:15am Track 1 Rachel Denwood Managing Director, Simon & Schuster Children's

 

Children's Market Overview: Celebrity, TikTok, and the mental health revolution

11:15am - 11:30am Track 1 Kiera O'Brien Charts & Data Editor, The Bookseller

 

What you will learn

  • How the pandemic has affected children’s book sales
  • Which areas of the market have gathered pace over the last year
  • How Nielsen figures show a thriving business

Every child can be a reader

11:30am - 11:45am Track 1 Ailsa BathgateEditorial Director, Barrington Stoke

 

What you will learn

  • Who reluctant and dyslexic readers are
  • How we make our books accessible
  • How Barrington Stoke books are a gateway to reading

Rising to the challenge: Bookselling in a changed world

11:45am - 12:00pm Track 1 Steven PryceOwner, Pickled Pepper Books, and Chair of the Bookseller Association's Children’s Bookselling Group

 

What you will learn

  • How Covid19 and lockdowns have affected bookshops
  • How booksellers rose to the challenges
  • How publishers can support indies

The Launch of Bright Light – Hardie Grant’s children’s imprint

Case Study
12:00pm - 12:30pm Track 1 Kate BrownCommercial Director, Hardie Grant

11.30am

12.00pm

Session Two - Lunchtime Discussions

12.30pm

Lit in Colour with Penguin Random House

Panel
12:30pm - 1:00pm Track 1 Caroline CarpenterDeputy Features Editor, The Bookseller Zaahida NabagerekaLit in Colour Programme Manager Patrice LawrenceAuthor Katy LewisHead of English, Drama and Languages at Pearson Edexcel Mary HamleySenior Strategic Publisher at Oxford University Press

1.00pm

Session Three - Case Studies

2.00pm

Explaining Racism to Young Children

Case Study
2:00pm - 2:30pm Track 1 Katie DaynesAuthor and Editor, Usborne Justine King Education Co-ordinator, Show Racism the Red Card

Theatrical Storytelling in the Digital Age

Case Study
2:30pm - 3:00pm Track 1 Sarah Richardson Education Theatre Practitioner

 

3.00pm

Session Four

4.00pm

Author and Illustrator care: What do creatives need in 2021

Live Panel
4:00pm - 5:00pm Track 1 Molly Ker HawnLiterary Agent, The Bent Agency Jasmine Richards Founder, Storymix Catherine CoeFreelance Book Editor and Founder of All Stories Rashmi SirdeshpandeAuthor Jodie Lancet-GrantAuthor and Communications Director, Bluebird

 

What you will learn

  • Why authors and illustrators are facing challenges thrown up by Covid19
  • How to provide the kind of professional and pastoral care creatives need
  • What authors and illustrators want from their publishers

5.00pm

Avenues to Success

Session One

11.00am

Keynote

Keynote
11:00am - 11:15am Track 1 Sean Clarke Managing Director, Aardman

 

An Australian perspective: purpose and growth

11:15am - 11:30am Track 1 Alexandra MaramenidesCEO, Five Mile

 

What you will learn

  • The power of purpose
  • The need to challenge orthodoxies and do things differently
  • State of the Australian market

Making children laugh

11:30am - 11:45am Track 1 David BaddielAuthor

 

What you will learn

  • Why David enjoys writing for young readers
  • How storytelling works across different media
  • The good, the bad and the brilliant about live events with children

How You Are A Champion fuelled a positive force for change

11:45am - 12:00pm Track 2 Alison RuaneCommunications Director, Macmillan Children's Books Sam SmithPublishing Director, Macmillan Children's Books

 

What you will learn

  • How to ensure the book's message connects with its audience
  • How to encourage advocacy through marketing and publicity
  • How a book can fuel a movement

12.00pm

Session Two - Lunchtime Discussions

12.30pm

Live recording of Chapter and Verse podcast - The Power of BookTok

Live Podcast
12:30pm - 1:00pm Track 1 Charlotte EyrePresenter & Children's Editor, The Bookseller Georgia HenryChildren's Specialist Campaign Manager, Rocket Faith YoungTikTok Creator & Writer Faridah Àbíké-Íyímídé Author

 

1.00pm

Session Three - Case Studies:

2.00pm

The Year We Muddled Through: Reactive publishing and positive print sales

Case Study
2:00pm - 2:30pm Track 1 Sam Langley-SwainFounder, Owlet Press

Teaming up with Tangle Teezer And Reimagining Fairy Tales

Case Study
2:30pm - 3:00pm Track 1 Kelly-Jade Nicholls Founder, Woke Babies

3.00pm

Session Four

4.00pm

Graphic novels: What is the market and where are the sales opportunities?

Live Panel
4:00pm - 5:00pm Track 1 Tom FicklingManaging Director, David Fickling Books and The Phoenix Comic Helen BoyleLiterary and illustration agent, Pickled Ink Sarah JudgeBookseller, Stoke Newington Bookshop Patrice Aggs Artist

 

What you will learn

  • Why graphic novels for children are on the rise
  • Where the sales and marketing opportunities are
  • What the exciting developments are in terms of new artists as well as storylines

5.00pm

New Frontiers

Session One

11.00am

Keynote

Keynote
11:00am - 11:15pm Track 1 Arthur LevineFounder, Levine Querido

 

International Children's Book Trends in the Age of COVID

11:15am - 11:30am Track 1 Jaclyn SwopePublisher Account Manager, Nielsen

 

What you will learn

  • How Covid19 has affected different markets around the world
  • How the international children’s book market is growing
  • Where and what the success stories are

Empathy, the New Frontier: An exclusive look into the data behind Empathy Day

11:30am - 11:45pm Track 1 Miranda McKearneyFounder, Empathy Lab Kate ClarkeHead of Health and Wellbeing, Pembroke Dock Community School

 

What you will learn

  • How Empathy Lab is impacting pupils in Wales and beyond
  • How educators are teaching empathy across the curriculum
  • How literature engenders empathy in children

It's a marathon, not a sprint: Extending the life of a book post-Covid

11:45am - 12:00pm Track 2 Molly CusickVice President (Literary), International Literary Properties

 

What you will learn

  • How to boost a backlist title
  • The importance of branding in today’s crowded marketplace
  • How to go ‘evergreen’ and beat the trends

12.00pm

Session Two - Lunchtime Discussions

12.30pm

Crossing Continents: Developing multimedia narratives in international markets

Panel
12:30pm - 1:15pm Track 1 Jeff NortonWriter and Executive Producer, Dominion of Drama Eddie Gamarra,VP, Literary Affairs, Nickelodeon and Awesomeness Mark BurtonPrincipal and CEO, Wonder Worldwide Athena GeorgaklisHead of Development, Nelvana

 

1.00pm

Session Three - Case Studies

2.00pm

World Book Day

Case Study
Track 1 Cassie ChaddertonChief Executive, World Book Day

 

Blackout: Promoting a global YA story to UK readers

Case Study
Track 1 Hannah PennyHead of PR, Farshore Jasveen BansalSenior Marketing Executive, Farshore

 

3.00pm

Session Four

4.00pm

International Publishing in a Post-Covid, Post-Brexit World

Live Panel
4:00pm - 5:00pm Track 1 Lorraine LevisKey Account Executive, Penguin Random House Ireland Sophie ClarkeScout, Daniela Schlingmann Literary Scouting Okenna NzeluFounder, Bright Light Books Valentina ManzettiFiction editor, Dea Planeta Libri (DeAgostini)

 

What you will learn

  • How Covid19 has affected different publishing markets
  • How international publishers want to work with the UK
  • Which children's and YA books are flying off the shelves overseas

5.00pm

Future Proofing

Session One

11.00am

Keynote

Keynote
11:00am - 11:15am Track 1 Fozia IrfanDirector of Children and Young People, Children In Need

 

Helping brands engage with the metaverse

11:15am - 11:30am Track 1 Nick WaltersManaging Director, SuperAwesome Gaming

 

What you will learn...

  • What the metaverse is
  • How the metaverse is changing the way businesses operate online
  • How book industry professionals can use the metaverse to promote their products

Life-changing Libraries: Literacy, accessibility and gold standards

11:30am - 11:45pm Track 1 Cressida CowellAuthor and Children's Laureate Catherine MillarFormer assistant head teacher and reading consultant

 

What you will learn...

  • Why library funding needs to be ring-fenced
  • What makes a 'gold standard' library
  • How libraries change lives

Audio as a Stepping Stone to Reading

11:45am - 12:00pm Track 1 Jessica TarrantContent Director, Yoto

 

What you will learn

  • Why audiobooks are a gateway to reading
  • What children want to listen to and why
  • Why Yoto puts children in charge of story time

12.00pm

Lunchtime Discussions

12.30pm

Disability Representation in Children’s Books

Panel
12:30pm - 1:15pm Track 1 Claire WadeAuthor and Co-founder of Authors with Disabilities and Chronic Illnesses (ADCI) James Catchpole and Lucy CatchpoleDirectors of the Catchpole Agency Cerrie BurnellAuthor and BBC Disability Ambassador Lisette AutonAuthor, Activist and Creative Practitioner

 

1.00pm

Session Three - Case Studies

2.00pm

Free To Be Me: diversity and equality in children's books

Case Study
2:00pm - 2:30pm Track 1 Elaina RyanCEO, Children's Books Ireland

World Kid Lit: A Growing Community

Case Study
2:30pm - 3:00pm Track 1 Claire StoreyLiterary translator and co-editor of World Kid Lit

 

3.00pm

Session Four

4.00pm

In Conversation

In Conversation
4:00pm - 5:00pm Track 1 Aimee FeloneManaging Director, Knights Of Jason ReynoldsAuthor and Carnegie Medal winner

 

5.00pm