Monday 28 September - Thursday 1 October

State of the Nation

Session One

11.00am

Publishing Perspectives from the US

Keynote
11:00am - 11:20pm Track 1 Barbara Marcus President and Publisher, Children's Division at Penguin Random House

Education and Entertainment: Growth in Children's Book Sales in 2020

11:20am - 11:40pm Track 1 Kiera O'Brien Chart and data editor, The Bookseller

What you will learn...

Track 2
  • Why sales of children's books boomed post-lockdown
  • Which categories flew off the shelves
  • How big-name brands grew their market share

12.00pm

Crisis and creation: Launching independent publisher Magic Cat during Covid 19

11:40pm - 12:00pm Track 1 Rachel Williams Joint MD & co-founder, Magic Cat Publishing Jenny Broom ‎ Joint MD & co-founder, Magic Cat Publishing

What you will learn...

Track 2
  • How to fast-track international sales
  • How to pivot a fledgling business during a pandemic
  • Why independent publishing is vital in times of consolidation

Representation: A deep dive into 'diversity' in YA publishing

12:00pm - 12:20pm Track 1 Melanie Ramdarshan BoldSenior Lecturer/Associate Professor, University College London

What you will learn...

Track 1
  • How many authors of colour were published 2017-19
  • How the YA market is split according to gender
  • If US authors still dominate

11.30pm

Session Two

Beneath the Numbers: Global Lockdown Trends in Children's Publishing

2:00pm - 2:30pm Track 1 Jaclyn SwopePublisher Account Manager, Nielsen (Sponsor)

2.00pm

2.30pm

What you will learn...

Track 2
  • What consumers were buying during Covid 19
  • Which books were selling in international markets
  • How the pandemic affected consumer behaviour in the UK

Session Three

4.00pm

4.30pm

5.00pm

The rise of lockdown learning - what can we learn, and where do we fit?

4:00pm - 5:00pm
Panel
Track 1 Emily DrabbleHead of children’s book promotion and prizes, BookTrust Alex HarrisCommissioning Producer, BBC Bitesize Joanna OlneyCampaigns manager, Usborne Rashmi SirdeshpandeAuthor

What you will learn...

Track 2
  • What type of content families want during Covid 19
  • How content providers adapted their business models
  • Who educators and parents turn to in time of crisis

Value Propositions

Session One

11.00am

11.30am

Changing lives through books and reading: A bold new vision for World Book Day

Keynote
11:00am - 11:20am Track 1 Cassie Chadderton Chief Executive, World Book Day

12.00pm

World Book Day Exclusive

11:20pm - 11:40pm Track 1 Cassie Chadderton will be in conversation with World Book Day authors Joseph Coelho, Sita Bramachari and Katherine Rundell, before they are joined by Charlotte Eyre, The Bookseller's Children's Editor, for a Q&A.

Making Connections: Reading for Pleasure and working with Teachers

11:40pm - 12:00pm Track 1 Debbie Hicks, The Reading Agency Teresa Cremin Professor, The Open University

What you will learn

Track 2
  • How to connect with educators
  • Why teachers want to make space for Reading for Pleasure
  • What makes a successful online literary hub

Draw with Rob: A Lockdown Success Story

12:00pm - 12:20pm Track 2 Rob Biddulph Award-winning author/illustrator

What you will learn...

  • How to build an online audience by sharing free content
  • How to turn an online success story into sales
  • The role of big brands in content partnerships

Session Two

The view from Ghana: Keeping publishing diverse in the long term

2:00pm - 2:15pm Track 1 Deborah Ahenkorah Osei-Agyekum CEO & Publisher, African Bureau Stories

2.00pm

2.30pm

Session Three

4.00pm

4.30pm

5.00pm

Finding the Revenue: How to sustain a business when so much is being given away for free

4:00pm - 5:00pm
Panel
Track 1 Candy Gourlay Award-winning children's author Zoey Dixon Librarian, Brixton Children's Library Tom Bonnick Senior Commissioning Editor, Nosy Crow Rachel Fox Children and schools programme director, Edinburgh Book Festival

New Routes to Market

Session One

11.00am

Why Social Media Isn’t Just For Influencers

Keynote
11:00am - 11:20am Track 1 Carrie Hope Fletcher Actress and author

Direct to Consumer Sales: The Subscription Model

11:20am - 11:40am Track 1 Tom WalkerFounder and CEO, LoveMyRead

What you will learn...

Track 1
  • How subscription services reach readers who aren't actively looking for books
  • How author input can elevate your product
  • How to find and grow your customer base

Flying beyond borders: campaigns going global

11:40am - 12:00am Track 1 Sarah MacmillanMarketing & Publicity Director, S&S Children’s UK

What you will learn...

Track 1
  • Working with global partners to promote your product
  • How digital marketing can spread beyond borders
  • Learn about campaigns for Cassandra Clare, Dork Diaries and Dragon Mountain

How quick turnaround publishing keeps you in the cultural conversation

2:00pm - 2:15pm Track 1 Jelani Memory Co-founder, A Kids Book About

12.00pm

Session Two

Pam Dix Q&A with Ibtisam Barakat on Children's Lit in Translation

2:15pm - 2:30pm Track 1 Pam DixChair of IBBY Ibtisam BarakatAuthor, poet, translator and artist

2.00pm

2.30pm

3.00pm

Session Three

4.00pm

4.30pm

5.00pm

Case Study: Marketing during Covid 19: How to Reach Readers during Lockdown

Case Study
4:00pm - 5:00pm Track 1

Case Study 1
Giles Harris CEO, Come Round

Case Study 2
Kay Hutchison Founder and director, Belle Media

What you will learn...

Track 1
  • How to find the right audience for your product
  • How to incentivise consumers to promote your books
  • How to measure a campaign's success

Where Do We Go From Here?

Session One

11.00am

Diversifying the Workforce

Keynote
11:00am - 11:20am Track 1 Cynthia Davis Founder & CEO, BAME Recruitment

Networking in the North: The opportunities and challenges of bursting out of the London bubble.

11:20pm - 11:40pm Track 1 Tilda Johnson Programme Leader, Golden Egg Academy North and freelance editor Emma Layfield Hachette Children’s Group Picture Book Development Director, North Liz Scott Freelance children’s book publicist

What you will learn...

Track 2
  • How to further support creatives in the north
  • How expanding your network beyond London extends your audience and diversifies your thinking
  • How to connect and collaborate with local talent

The Long Game: How we can ensure our authors and illustrators have long, successful careers

11:40pm - 12:00pm Track 2 Sallyanne Sweeney Literary Agent, MMB Creative Dapo Adeola Illustrator Nathan Bryon Actor and author

What you will learn...

Track 2
  • What the current climate demands of our creators, and how they are coping
  • What publishers can do to set authors and illustrators up for a successful creative career
  • How the needs of authors and illustrators differ

Defining Generation Alpha: A closer look at the next generation of readers

12:00pm - 12:25pm Track 1 James ErskineManaging Director, Rocket

What you will learn...

Track 2
  • What Generation Alpha wants in a post-lockdown world
  • Which brands are popular with children born after 2010
  • How to re-think publicity and marketing to a younger generation

Session Two

TransAtlantic Ties: The Bath Festival's New Global Collaboration

2:00pm - 2:25pm Track 1 Jasmine BarkerMarketing manager, Bath Festivals Fritha LindqvistChildren's festival programmer, Bath Festivals

What you will learn...

  • How to create a successful global partnership
  • What to look out for when working across borders
  • How to maintain brand integrity when collaborating with different cultures

2.00pm

2.30pm

3.00pm

Session Three

4.00pm

4.30pm

5.00pm

Children's Authors - A Manifesto for Tomorrow

4:00pm - 5:00pm Track 1 Marley DiasAuthor and activist Andy GriffithsAuthor Katherine RundellAuthor and Fellow of All Souls College, Oxford