My Job In 5: Sophie Goodfellow, Account Executive,  Ed Public Relations

My Job In 5: Sophie Goodfellow, Account Executive, Ed Public Relations

Describe your role

I’ve just been promoted from assistant to account executive, so my role
has been extended from assisting on key campaigns, looking after our
social media, website and blogger relationships, to managing some of
my own projects. Our clients include major and independent
publishing houses and I work on securing them coverage across all
media platforms.

What do you like best about your role?

The variety: since I joined the company I’ve worked on titles from
bonkbusters to crime; historical to translated fiction. One minute I can
be working on a beautiful work of translated fiction, the next a book
about Doctor Who. I love books and it’s really exciting to think that I can
help influence awareness of a new author or bring a new audience to
an established writer.

How does PR differ from publicity?

I see publicity as being just one aspect of PR. Our aim is to get everyone
talking about a book or author; to create ‘buzz’ around a book. We look
after many of our authors year—round, so the PR role there is much
more about our strategy—it’s about developing and managing their

What great new titles are you working on at the moment?

Our clients include exciting independents like Gallic, DFB and Pushkin
Children’s as well as majors like Penguin Random House. At the
moment, we’re working on a poignant debut called George’s Grand Tour
by Caroline Vermalle, and The Red Notebook by Antoine Laurain (the
author of 2013 bestseller The President’s Hat).

What advice would you give to those looking to work in the

An awareness of the publishing industry and the challenges it faces is
important. Work experience and internships can also be invaluable.
Speak to as many people as possible as they may have advice, not just
on how to get into the industry but on avenues you may not have
considered or know about.

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