My Job In 5: Sophie Goodfellow, Account Executive,  Ed Public Relations

My Job In 5: Sophie Goodfellow, Account Executive, Ed Public Relations

Describe your role

I’ve just been promoted from assistant to account executive, so my role has been extended from assisting on key campaigns, looking after our social media, website and blogger relationships, to managing some of my own projects. Our clients include major and independent publishing houses and I work on securing them coverage across all media platforms.

What do you like best about your role?

The variety: since I joined the company I’ve worked on titles from bonkbusters to crime; historical to translated fiction. One minute I can be working on a beautiful work of translated fiction, the next a book about Doctor Who. I love books and it’s really exciting to think that I can help influence awareness of a new author or bring a new audience to an established writer.

How does PR differ from publicity?

I see publicity as being just one aspect of PR. Our aim is to get everyone talking about a book or author; to create ‘buzz’ around a book. We look after many of our authors year—round, so the PR role there is much more about our strategy—it’s about developing and managing their profile.

What great new titles are you working on at the moment?

Our clients include exciting independents like Gallic, DFB and Pushkin Children’s as well as majors like Penguin Random House. At the moment, we’re working on a poignant debut called George’s Grand Tour by Caroline Vermalle, and The Red Notebook by Antoine Laurain (the author of 2013 bestseller The President’s Hat).

What advice would you give to those looking to work in the industry?

An awareness of the publishing industry and the challenges it faces is important. Work experience and internships can also be invaluable. Speak to as many people as possible as they may have advice, not just on how to get into the industry but on avenues you may not have considered or know about.

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