Describe your role
I’m the group marketing manager for the Troubador Publishing Group, which encompasses Matador, our high-quality self-publishing imprint, and the Book Guild, a partnership and mainstream publisher. This mainly involves co-ordinating marketing campaigns to the trade and media in order to increase our sales and coverage.
What do you like best about your role?
The diverse nature of it. No two days are the same, with social media, marketing materials design, advertising, video editing and much more being part of what I do. It’s never dull.
Which new titles are you working on at the moment?
At Matador I’m working on a fantastic book called The World Tea Encyclopaedia, written by a global tea buyer. The book explores the world of tea and looks at its journey from bush to brew. As a massive tea addict, it’s just my cup of the stuff. At The Book Guild I’m working on the fascinating story of the English football league’s first black manager, Tony Collins.
Why do you think self-publishing is becoming more popular?
More people are realising that when it is done right and done well, selfpublishing is a legitimate route to market. It’s harder than ever to break into traditional publishing, and it’s not a model that works for everyone. Most authors that we work with love having control over every aspect of their book.
What advice would you give to those looking to work in the industry?
Try and get work experience. Part of my job involves recruitment, and from the applicants we’ve had in the past, having worked in a publishing company can be more instrumental than having publishing qualifications.
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