My Job In 5: Max Edwards, Digital Assistant, Blake Friedmann Literary Agency

My Job In 5: Max Edwards, Digital Assistant, Blake Friedmann Literary Agency

Describe your role

I’m the Digital Assistant here at the Blake Friedmann Literary Agency (BfLA), managing the agency-assisted self-publishing programme, digital-only rights and the BfLA web-presence. I also do a fair bit of assisting for the book department’s agents alongside the primary book assistant.

What do you like best about your role?

I love the variety and excitement of the agency environment. there is always something going on, and watching the agents at work is great. When a major deal is in the offing, and there are telephone calls and emails flying everywhere, the atmosphere is electric.

Which new initiatives are you working on?

As always, we’re trying to get our clients the best deals in as many places as possible. My role is, in part, to explore ways of promoting reverted backlist titles as much as frontlist.

Is social media a big part of your role?

Blake friedmann is pretty active on social media, particular twitter and, increasingly, Pinterest. We find that the ability to show off our clients’ achievements and covers creates a great rapport, and give us the ability to market directly. the ability to have our covers visible and in one place is also particularly useful for our foreign rights team as well, to pitch the book in the best light possible.

What advice would you give to someone looking to work in the industry?

Intern, Intern, intern, intern. It’s difficult to get into publishing nowadays. I did four months unpaid work, and a month on minimum wage, before I found myself in the right place at the right time (while interning) to be offered an interview for my current job. Cultivate some outside interests too – they set you apart.