Describe your role
I am the Sales Development Officer at the Bible Reading Fellowship (BRF). For BRF that doesn’t mean just selling as many books as possible, it’s about listening to what our readers are saying, helping decide which titles will have a positive impact and making sure those titles are marketed in the right place to ensure the right books get to the right people. From a practical level I upload content to our website, brfonline.org.uk, analyse sales data and manage a number of our trade accounts whilst always thinking of ways to reach our customers. BRF publishes books that can transform lives and it is a pleasure to know I play a part in facilitating that.
What do you like best about your role?
I know it doesn’t sound exciting but I really like spreadsheets! Please don’t judge.
What new titles/projects are you working on?
One of the larger projects we are working on at the moment is preparing for the launch of a set of regular Bible reflections for older people. This came out of extremely positive feedback about some sample readings produced for one of BRF’s ministries, The Gift of Years.
How do you innovate in such an old part of the book trade?
The way people consume books now is so much more varied than it used to be. I think it’s important to stay on top of technological trends to ensure we are communicating with people in a way that engages them. At the moment I think that means looking at how people interact with social media.
What advice would you give to those looking to work in the industry?
Choose a subject area you are passionate about and be prepared to adapt, change and learn along the way.
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