Describe your job in books
I’m the communications director for Pan Macmillan’s new non-fiction lifestyle imprint—Bluebird. As well as planning and implementing communications campaigns for individual titles, I also develop general marketing and PR strategy for the imprint. A campaign might involve planning, briefing and copywriting for above the line advertising, devising digital initiatives (I particularly like working with readers and fans), and forging brand partnerships. I work closely with our in-house digital communications team, overseeing the voice and content of Bluebird’s direct-to-consumer newsletters, social media, and creating content for our blog posts.
What do you like best about your role?
I love how varied our list is. Bluebird does something quite special, I think; it brings together books that make ordinary people’s lives better and tells the stories of people whose lives have been truly extraordinary. It makes it a fascinating list to work on.
Which new titles are you working on at the moment?
I’m planning an extensive campaign for Joe Wicks’ second book, Lean in 15: The Shape Plan. His first book has been a runaway bestseller, and I’m working with our sales team to help make the second do even better through a programme of advertising, digital engagement, events and partnerships. Another key title is ex-Vice magazine journalist Eleanor Morgan’s début: Anxiety for Beginners. Part memoir, part scientific examination of anxiety and part coping guide, her voice is so brilliant, reading the book is like chatting with a (ridiculously well-informed) friend.
What’s it like to promote a newish publishing imprint?
Being part of Bluebird is really exciting. It combines the entrepreneurial, can-do spirit of a start-up with the clout and commercial support of a big publishing house. Plus, the fact that Bluebird has been so successful in its first year means that we can try exciting new initiatives and campaigns. Watch this space for more info.
What advice would you give to those looking to work in the industry?
Do your research and love reading. Never go to an interview without being excited by at least two books that the list you’ll be working with is publishing.
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