My Job in 5 : Joanne Owen, Freelance marketing and writer, Nosy Crow

My Job in 5 : Joanne Owen, Freelance marketing and writer, Nosy Crow

Describe your role

My Nosy Crow role includes devising and managing consumer marketing campaigns, producing sales material, point of sale and presenting at conferences. I also write for children and young adults.

What do you like best about your role?

Being part of an incredibly forward-thinking company, and working with a team of inspiring colleagues. I especially love Nosy Crow’s child-focused ethos, the agility that comes from being an independent company and the way creative talent is nurtured in the nest. More generally, I love the creativity and diversity of marketing children’s books – you might find yourself presenting at a sales conference and sourcing cauldrons one day, then story-boarding a trailer and approving fur for character costumes the next!

What great new titles are you working on at the moment?

I’ve recently been doing lots for Witchworld (Emma Fischel) and The Grunts in a Jam (Philip Ardagh, illustrated by Axel Scheffler), both of which are series with ongoing marketing and PR activity. I’m also very excited about working on David Solomons’ My Brother is a Superhero, which publishes in July 2015.

Which of the marketing campaigns you have worked on has been your favourite?

Some highlights include being part of the team that launched the last two Harry Potter books, and running campaigns for Neil Gaiman’s The Graveyard Book, Anthony horowitz’s Scorpia Rising, Patrick Ness’ A Monster Calls and The Grunts.

What advice would you give those looking to work in the industry?

Find out about a broad range of roles, and understand bookselling, which I think is incredibly useful for pretty much any publishing job - the knowledge, skills and contacts gleaned from my first bookselling and book buying jobs have been invaluable.