My Job In 5: Helen Clifford, marketing manager, The London Book Fair

My Job In 5: Helen Clifford, marketing manager, The London Book Fair

Describe your role

I’m the Marketing Manager for The London Book Fair (LBF) and work closely with all divisions of the team to lead the marketing campaigns to recruit visitors, exhibitors, and promote conferences and special event campaigns, that form LBF and London Book & Screen Week (LBSW). Additionally we have started doing events outside the book fair such as Tech Tuesdays and Author Club which keep me busy.

What do you like best about your role?

How varied and current it is. Every day is different and I work with some amazing partners to keep the content of the Fair and conferences up-to-date and relevant, as well as having the ability to collaborate and come up with creative ideas and features at the show.

What new projects are you working on?

At the moment I’m working on some very exciting projects for LBF and LBSW. I can’t wait to see our vision for the Shakesperience come to life at the fair, with actors from five countries reciting Shakespeare sonnets, and licensers of Shakespeare’s products showcasing their merchandise. We have some of my favourite authors appearing as part of the Author of the Day programme this year as well as a special evening with Julian Fellowes for London Book & Screen week, to promote his new project BelgraviaAs a massive Downton fan this is high on my agenda for the week.

What is special about working at The London Book Fair?

At LBF we’re lucky enough to have connections with all aspects of the publishing industry and wider creative worlds, so it’s exciting to be at the forefront of this new wave of cross industry collaboration and change.  It’s hard to think of another role that touches so many aspects of the industry at home and around the world.

What advice would you give to those looking to work in the industry?

From everything we see at our events, it’s apparent that new entrants to the industry are required to have a range of skills so setting yourself apart by offering potential employers diversity within your CV, whether that be coding, design skills or social media savviness would seem to be the key to success. Also, making the most of any chance you have to meet and network with the Industry - there are so many opportunities at LBF this year for those wanting to crack the industry including a dedicated seminar stream: People Development: Re-skilling our industry, sponsored by Inspired Selection as well as networking events with Byte the Book and Book Machine. So if I were to suggest one thing, I would of course recommend you come and visit The London Book Fair 2016!