My Job in 5: Giulia Mammana, marketing assistant, Maggioli

My Job in 5: Giulia Mammana, marketing assistant, Maggioli

Describe your role

I am a marketing and web marketing assistant at Maggioli Editore, one of the leading academic and professional publishers in Italy, producing both print and online books and magazines. As a marketing assistant, I perform a variety of daily tasks, including e-mail marketing, user experience design, event organisation and so on.

What do you like best about your role?

Flexibility. Throughout the years, my company has gradually diversified its product offering into a number of services aimed at professionals and public administration, although its core business remains publishing. Having to cope with new products and working methods every day has made me much more receptive to change, and I feel that flexibility is becoming a much valuable asset to me.

Which new titles/projects are you working on at the moment?

Right now, I am working on the optimisation of user experience for five subscription-based websites providing print magazines, videoconferences and online newspapers for professionals.

What is the publishing scene in Italy like?

In Italy, few large conglomerates—such as Maggioli in professional publishing—coexist with a broad range of small-medium publishing companies. New opportunities have emerged from the development of information technology: indeed, e-books and digital publications nowadays form 9.4% of total publishing production .

What advice would you give to those looking to work in the industry?

Now more than ever, publishing companies are looking for specialists in the production and sale of web content. Publishers are also aware that multi-skilled professionals constitute an asset in this sector, as the diversification of product offering has become essential to survive the dramatic fall in book consumption rates.

Follow us #myjobin5. Questions by Maria Vassilopoulos. If you are working in the industry and would like to appear in this column, please email maria.vassilopoulos@thebookseller.com.