My Job In 5: Emma O’Donovan, Head of marketing Flying Eye Books

My Job In 5: Emma O’Donovan, Head of marketing Flying Eye Books

Describe your role.

Creating and managing marketing campaigns for new releases and ensuring that as many people as possible hear about and are
completely enthused by the fantastic books Flying Eye are producing, through press reviews, events, advertising and online channels.

What do you like best about your role?

Working as part of an enthusiastic, creative and dynamic team is great. I also enjoy the variety involved in marketing, it’s a magical mash-up of
business, creativity, sales, digital, print and PR.

Which great new titles are you working on?

We are rapidly hurtling towards Christmas with a brand new range of beautiful gift books as well as a fabulous ground-breaking picture book
about dealing with feelings featuring disgruntled Ninjas and teary Hells Angels. In August we are launching exciting second picture book from‘Hug Me’ creator Simona Ciarolo about adolescence and the subtle fragility of sibling relationships called Whatever Happened to my Sister?
It’s just beautiful.

What’s the best thing about working in marketing and PR?

I have a background in illustration so for me it is a privilege to get to
interact so closely with so many talented authors and illustrators, there is simply nothing more breathtaking than seeing the images from a
beautiful sketchbook transformed into a physical book to be shared by passionate bookworms. It’s magical to see that process from start
to finish.

What advice would you give to those looking to work in the

Passion and perseverance, keep abreast of what’s happening in the industry, learn what you love and try and master as many skills as
possible. I would also highly recommend embracing Twitter in all it’s time-consuming and befuddling glory—it’s a mine of information and
opportunity. (I’m @maybeswabey. Come and be befuddled with me).  


Follow us on #myjobin5. Questions by Maria Vassilopoulos. If you are working in the industry and
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