Describe your role
I work in the education division at OUP, marketing our portfolio of textbooks, teaching materials and digital learning resource for UK secondary schools and colleges. I lead the marketing strategy and planning for the science, maths and psychology lists.
What do you like best about your role?
I’m lucky enough to work closely with a number of teams across the business including editorial, production, design and sales as well as fantastic authors and teachers. It’s great to think that you are helping to produce resources that will support the next generation of scientists, mathematicians, historians and more.
Which new titles are you working on at the moment?
Schools have to contend with a huge amount of curriculum change over the next few years with the introduction of new GCSE and A-Level qualifications. With so many subjects affected, we have a very busy publishing programme, producing lots of new textbooks and digital resources to support pupils.
How does academic marketing differ from trade marketing?
We have a very important trade channel through educational suppliers, bookshops and online retailers; yet the majority of our frontlist campaigns are direct to schools. We are the first step, detailing the product information that heads of department and teachers need to evaluate a new textbook or course for adoption. Customer engagement doesn’t stop at the point of sale—with an increasing number of subscribers to our digital learning services, ongoing communication is essential.
What advice would you give to those looking to work in the industry?
Do your research to understand the sector and market you wish to apply for, then tailor your CV accordingly. Sell yourself in the covering letter—if you’re applying for marketing roles, this is the first chance you have to show off your copywriting and proofreading skills!
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