Lockdown learning helps education market rise as study guides’ sales surge

Though it may not be Back to School in the traditional sense, 2020 could be a record year for study and revision guides. As the coronavirus crisis saw schools close and remote-working parents take on the task of their children’s education, educational titles flooded the TCM charts.

But Nielsen BookScan volume and value data has been unavailable since the beginning of lockdown, just as educational workbooks and study guides thundered into the charts. While we have no sales data on individual bestsellers, we can still get an idea of the effect of the homeschooling wave on the ISBN counts of c...

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