Non-Fiction: Lifestyle Book of the Year

Non-Fiction Lifestyle Book of the Year

Normal People by Sally Rooney


Henry Firth & Ian Theasby


Veganism was one of the big trends in cooking in 2018, and BOSH! by Henry Firth and Ian Theasby was the undisputed champion of the burgeoning publishing sub-genre.

On the face of it though, this wasn’t a vegan cookbook at all. Instead, Firth, Theasby and HarperCollins imprint HQ pitched it as a collection of “All Plants” recipes, shaking off some of the labels of vegan cooking and instead drilling deep into the mass market. Easy, flavour-packed recipes, bright design and colourful photography all helped to transform the image of this way of eating.

HQ’s work on the book—including promotions tailored to different retailers, extensive social media activity and a festival-style event at Borough Market in London—won it the Marketing Strategy of the Year category at this year’s British Book Awards.


  • Slay in Your Lane
    Yomi Adegoke & Elizabeth Uviebinené
    (Fourth Estate) Overdue and impactful BAME-focused publishing
  • Feminists Don't Wear Pink (And Other Lies)
    Scarlett Curtis
    (Penguin) Shortlisted for the Market- ing and Publicity Nibbies
  • Lose Weight For Good
    Tom Kerridge
    (Absolute Press) Cookbook that was 2018's fifth bestselling book of the year, with TCM sales of 400,000 plus
  • Ottolenghi Simple
    Yotam Ottolenghi and Tara Wigley
    (Ebury Press) Pared-back recipes from the Guardian columnist, taking his sales to new heights
  • The Ordnance Survey Puzzle Book
    Ordnance Survey
    (Trapeze) The quirky Christmas stocking filler hit of 2018, well packaged by Trapeze
  • Bosh!
    Henry Firth & Ian Theasby
    (HQ) Its authors were tireless in their support too, setting out not just to promote a book but to build a brand that can last for years