Nosy Crow takes this award for the second year in a row after another exceptional year of exports.
This is a business that has been internationally minded from the get-go, with nearly three-quarters of its income now coming from outside the UK. Phenomenal success in rights—rewarded with the title of joint Rights Team of the Year (p23)—prompted Nosy Crow to switch to direct management of exports, and the decision paid off in spades in 2020, its 10th anniversary year. It added more than £1m to overseas sales despite the disruption of the pandemic.
The small exports team responded brilliantly to the challenges of lockdown, replacing travel with online meetings and staying responsive to the varied and fast-changing needs of markets worldwide. An array of new digital resources, including video content and “flipbook” catalogues, helped to make sales pitches the next best thing to face-to-face meetings, and a revamped website, social media and newsletter improved day-to-day communications.
Notable growth markets included China, where sales nearly tripled, and Europe, where they grew by more than 50%. This was down not to a one-off success but to increased overseas interest across the board—though one of the standout books actually made no money at all: Coronavirus: A Book for Children, produced in-house and illustrated by Axel Scheffler, was downloaded millions of times for free around the world, and won the Best of Lockdown Book Award at the FutureBook Awards.
Nosy Crow’s export partners paid tribute to its performance in a year like no other. “They’re one of the most innovative, nimble and highest quality publishers in the world, and we’re very fortunate to partner with them,” said one.
John Beaufoy Publishing