Children's Publisher of the Year

Winner: Children's Publisher of the Year

Nosy Crow

Nosy Crow

This is a second Children’s Publisher of the Year Award in three years for Nosy Crow—reward for one of the most spectacular growth stories in UK publishing and even more remarkable achievements internationally.

At home, Nosy Crow saw its TCM sales rocket 32.9%, making it the 12th biggest children’s publisher just eight years after launching. Success here has been built on a breadth of publishing and formats rather than a few big names, and publishing partnerships with the likes of John Lewis, the British Museum and the National Trust began to fly in 2018.

But if it is performing well in the UK, Nosy Crow is even stronger in global markets, which account for well over half of its turnover. Sales, rights and coedition business all rose dramatically, with Asia and the US especially hot, and it had struck deals in 43 countries in all by the end of 2018.

Not even a decision to close its app department, a founding element of the business, could break Nosy Crow’s stride. Instead, it doubled down on new author and illustrator development; on creative projects like I am the Seed That Grew the Tree, an ambitious £25 hardback poetry collection with the National Trust; and on its game-leading marketing, led by energetic and engaging social media work.

It has all helped to create a very distinctive brand that resonates with authors, agents, booksellers and partner publishers around the world. “Nosy Crow are inspirational publishers and it is a sheer joy to work with them... they’ve sparked a buzz of creativity across the industry,” said one retailer in support of its nomination.

“It’s extraordinary growth by anyone’s standards,” added the British Book Awards judges. “They’ve blazed their way into the market and you can be sure that there’s so much more to come from them.”


  • DK
    Shortlisted for this award for the eighth year in a row after double-digit sales growth in the UK and abroad, and evolution of its approach to non-fiction
  • Hachette Children's Group
    Published the bestselling children’s non- fiction book of the year, Matthew Syed’s You Are Awesome
  • HarperCollins Children's Books
    The publisher of the undisputed champion of the children’s sector, David Walliams, and a rich brand archive
  • MacMillan Children's Books
    Scooped the Costa Children’s Book of The Year award with Hilary McKay, and pushed up export and coedition sales
  • Scholastic
    Scored double-digit sales growth in the TCM by nurturing its stable of brand authors and generating a big buzz for Craig Smith and Katz Cowley’s The Wonky Donkey
  • Usborne Publishing
    Another year of TCM growth for the relentless independent, and a handful of prizes including the Carnegie Medal
  • Wonderbly
    Personalised children’s books specialist that moved into profitability and creatively diversified its output in 2018