October 2021: Non-fiction Previews

There are two contradictory threads to report this month. On the one hand, the banking on the tried-and- tested continues; whether that is in the form of stars of primetime TV (step forward the already bestselling Michael McIntyre, whose new memoir is... wait for it... very funny), or those who bring a ready-made following on Twitter, Instagram or (increasingly) TikTok with them. Two cases in point: The Modern House by Matt Gibberd and Hill House Living by Paula Sutton—both have almost half a million followers on Instagram. An online following doesn’t always convert to an offline readership...

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