2017 programme

Presentations

Timeline Tyranny: Keeping your author on the cultural agenda, year-round

Jane Acton & Philippe Jeanjean, Kallaway
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09:00 - 09:30 - Registration & Coffee

09:30 - 09:40 

Welcome from Nigel Roby, chief executive, The Bookseller and Miriam Robinson, programme director

GET OVER IT!

Knowing and owning your barriers to success is the name of the game in today’s first section

09.40 - 10.00

KEYNOTE
MARKETING WITH PURPOSE

Anna Rafferty, Director of Digital Marketing, BBC Worldwide
Julia Kenyon, Director of Brand and Content Marketing, BBC Worldwide

10.00 - 10.20

KEYNOTE

TOO BUSY FOR BOOKS?: Lessons in behaviour change from Sport England’s killer campaign

Tanya Joseph, behaviour change consultant and architect of This Girl Can

 

10:20 - 10:35

CASE STUDY:

BEHIND HER EYES: Crossing genre lines (and the Atlantic) to make a bestseller

Hannah Gamon, fiction marketing director, HarperCollins

Jaime Frost, senior publicity manager, HarperCollins

10:35 - 10:50

MAKING READERS TICK: Why first-hand insight matters and how to do it cost effectively

Nisa Bayindir, consumer psychologist, former Pottermore head of insight

 

10:50 - 11:20 - TEA/COFFEE BREAK

OH READER… WHAT DO YOU WANT?

Getting close to our audience means we can be there when they need us

11:20 - 11:30

LESSONS WE’VE LEARNED - Working with lifestyle brands and their fans

Anna Bowen, non-fiction head of marketing, Orion

Mark McGinlay, cookery and lifestyle senior publicity manager, Orion

11:30 - 11:45

CASE STUDY

THE GOOD IMMIGRANT: Building an Invested Community

Nikesh Shukla, author and editor, The Good Immigrant

Amy Winchester, head of publicity, Unbound

Julia Kingsford, Kingsford Campbell Literary Agency

11:45 - 11:55

THE LOWDOWN ON DOWNLOADS: What appeals to the ebook reader?

Annie Stone, account manager, BookBub

11:55 - 12:05

PRESENTATION OF THE BOOK MARKETING SOCIETY AWARDS SHORTLIST

Jo Henry, executive director, Book Marketing Society, and v.p. analytics and insight, Nielsen Book

 

12:05 - 13:00

THE NEW INFLUENCERS: Routes to readers beyond literary media

Varaidzo, arts and culture editor, gal-dem

Abigail Bergstrom, head of publishing, Gleam Futures

Will Hayward, c.e.o, Joe Media

Sarah Raphael, editor, Refinery29

Chaired by Sarah Shaffi, online editor and producer, The Bookseller

13.00 - 14.00 - LUNCHTIME

SO HOT RIGHT NOW

Readers care less about our campaign cycles than they do about what’s happening in the world - where do our books fit in?

14:00 - 14:45

SONIC SCOPE: Surveying the landscape for listening

Jason Phipps, head of audio, The Guardian

Ruth Fitzsimons, s.v.p. of international operations, audioBoom

Richard Lennon, editorial director, Penguin Random House Audio

Chaired by Crystal Mahey-Morgan, founder, OWN IT!

 

14:45 - 15:00

TIMELINE TYRANNY: Keeping your author on the cultural agenda, year-round

Jane Acton, culture director, Kallaway

Philippe Jeanjean, digital director, Kallaway

15:00 - 15:15

CASE STUDY

THE GIRLS: Using Instagram and non-traditional channels to create last summer’s unmissable book

Ruth Waldram, brand director, Vintage

Chloe Healy, head of marketing, Vintage

15:15 - 15:25

NAIL YOUR COLOURS TO THE BILLBOARD: A mini-masterclass in out-of-home ads and stunts

Natasha O’Neill, account manager, Jack Arts Agency

 

15:25 - 16:00 - TEA/COFFEE BREAK

THAT EXTRA MILE

Because you clearly haven’t done enough work yet...

16:00 - 16:10

THINKING CINEMATICALLY: Making trailers like the movie folks do

Naomi Ticehurst, client services director, ThinkJam

16:10 - 16:20

THINK LIKE A BOOKSELLER
Leilah Skelton, senior bookseller, Waterstones Doncaster

16:20 - 16:35

CASE STUDY

404Ink: Bursting the Scottish Bubble

Heather McDaid, co-founder

Laura Jones, co-founder

16:35 - 16:45

BMS AWARDS ANNOUNCEMENT

Jo Henry, co-founder Book Marketing Society, and v.p. analytics and insight, Nielsen Book

Jon Slack, executive director, Book Marketing Society

16:45 - 16:55

RAISE YOUR VOICE: How to advocate for yourself and your ideas at work

Otegha Uwagba, writer, brand consultant and founder of Women Who

16:55 - 17:05

CLOSING REMARKS

For event queries please contact grace.harrison@thebookseller.com. For sponsorship queries please contact emma.lowe@thebookseller.com.