2017 programme
Presentations
Timeline Tyranny: Keeping your author on the cultural agenda, year-round
Jane Acton & Philippe Jeanjean, Kallaway
default09:00 - 09:30 - Registration & Coffee
09:30 - 09:40
Welcome from Nigel Roby, chief executive, The Bookseller and Miriam Robinson, programme director
GET OVER IT!
Knowing and owning your barriers to success is the name of the game in today’s first section
09.40 - 10.00
KEYNOTE
MARKETING WITH PURPOSE
Anna Rafferty, Director of Digital Marketing, BBC Worldwide
Julia Kenyon, Director of Brand and Content Marketing, BBC Worldwide
10.00 - 10.20
KEYNOTE
TOO BUSY FOR BOOKS?: Lessons in behaviour change from Sport England’s killer campaign
Tanya Joseph, behaviour change consultant and architect of This Girl Can
10:20 - 10:35
CASE STUDY:
BEHIND HER EYES: Crossing genre lines (and the Atlantic) to make a bestseller
Hannah Gamon, fiction marketing director, HarperCollins
Jaime Frost, senior publicity manager, HarperCollins
10:35 - 10:50
MAKING READERS TICK: Why first-hand insight matters and how to do it cost effectively
Nisa Bayindir, consumer psychologist, former Pottermore head of insight
10:50 - 11:20 - TEA/COFFEE BREAK
OH READER… WHAT DO YOU WANT?
Getting close to our audience means we can be there when they need us
11:20 - 11:30
LESSONS WE’VE LEARNED - Working with lifestyle brands and their fans
Anna Bowen, non-fiction head of marketing, Orion
Mark McGinlay, cookery and lifestyle senior publicity manager, Orion
11:30 - 11:45
CASE STUDY
THE GOOD IMMIGRANT: Building an Invested Community
Nikesh Shukla, author and editor, The Good Immigrant
Amy Winchester, head of publicity, Unbound
Julia Kingsford, Kingsford Campbell Literary Agency
11:45 - 11:55
THE LOWDOWN ON DOWNLOADS: What appeals to the ebook reader?
Annie Stone, account manager, BookBub
11:55 - 12:05
PRESENTATION OF THE BOOK MARKETING SOCIETY AWARDS SHORTLIST
Jo Henry, executive director, Book Marketing Society, and v.p. analytics and insight, Nielsen Book
12:05 - 13:00
THE NEW INFLUENCERS: Routes to readers beyond literary media
Varaidzo, arts and culture editor, gal-dem
Abigail Bergstrom, head of publishing, Gleam Futures
Will Hayward, c.e.o, Joe Media
Sarah Raphael, editor, Refinery29
Chaired by Sarah Shaffi, online editor and producer, The Bookseller
13.00 - 14.00 - LUNCHTIME
SO HOT RIGHT NOW
Readers care less about our campaign cycles than they do about what’s happening in the world - where do our books fit in?
14:00 - 14:45
SONIC SCOPE: Surveying the landscape for listening
Jason Phipps, head of audio, The Guardian
Ruth Fitzsimons, s.v.p. of international operations, audioBoom
Richard Lennon, editorial director, Penguin Random House Audio
Chaired by Crystal Mahey-Morgan, founder, OWN IT!
14:45 - 15:00
TIMELINE TYRANNY: Keeping your author on the cultural agenda, year-round
Jane Acton, culture director, Kallaway
Philippe Jeanjean, digital director, Kallaway
15:00 - 15:15
CASE STUDY
THE GIRLS: Using Instagram and non-traditional channels to create last summer’s unmissable book
Ruth Waldram, brand director, Vintage
Chloe Healy, head of marketing, Vintage
15:15 - 15:25
NAIL YOUR COLOURS TO THE BILLBOARD: A mini-masterclass in out-of-home ads and stunts
Natasha O’Neill, account manager, Jack Arts Agency
15:25 - 16:00 - TEA/COFFEE BREAK
THAT EXTRA MILE
Because you clearly haven’t done enough work yet...
16:00 - 16:10
THINKING CINEMATICALLY: Making trailers like the movie folks do
Naomi Ticehurst, client services director, ThinkJam
16:10 - 16:20
THINK LIKE A BOOKSELLER
Leilah Skelton, senior bookseller, Waterstones Doncaster
16:20 - 16:35
CASE STUDY
404Ink: Bursting the Scottish Bubble
Heather McDaid, co-founder
Laura Jones, co-founder
16:35 - 16:45
BMS AWARDS ANNOUNCEMENT
Jo Henry, co-founder Book Marketing Society, and v.p. analytics and insight, Nielsen Book
Jon Slack, executive director, Book Marketing Society
16:45 - 16:55
RAISE YOUR VOICE: How to advocate for yourself and your ideas at work
Otegha Uwagba, writer, brand consultant and founder of Women Who
16:55 - 17:05
CLOSING REMARKS
For event queries please contact grace.harrison@thebookseller.com. For sponsorship queries please contact emma.lowe@thebookseller.com.