Tagged: Marketing and publicity

Targeting newspaper reviews is 'blinkered'

It is "incredibly blinkered" to only target traditional newspaper reviews for books, The Pool c.e.o. and co-founder Sam Baker has said. Speaking at The... Read more

Fenwick:'authors have best reader knowledge'

Authors are not used enough in marketing and publicity by publishers, writer Liz Fenwick has claimed. Speaking at The Bookseller's Marketing and Publicity conference Fenwick,... Read more

Harkable's Francis: 'authors must take up challenge of social media'

Authors must “take up the challenge” to excel at social media, building communities around their work, while publishers must build “meaningful digital experiences powered by... Read more

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