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Only 2% of adults have access to an e-reading device, with younger men the most likely to have them, according to a consumer research study into people's media habits by Ofcom.
Its Communication Markets Report revealed currently only a minority of households have access to e-readers. Younger people are more likely than older people to do so with 3% of 15-24 year olds saying they had a device in the house. The report said take-up is "slightly" higher among men than women, with 2% of men having access to a reader, compared to 1% of women.
But the iPad may not be succeeding as establishing itself as an e-reading device. "Data from IPSOS MediaCT show that consumers who are considering buying an iPad do not cite e-books as one of the top five activities they would be interested in using one of these devices for, although this may reflect some consumers' lack of familiarity with e-books," the report stated.
The study used a nationally representative sample of 1,138 adults aged 16 and over.