News

Wimpy Kid wins BMS marketing gong

10.02.12 | Charlotte Williams

The marketing campaign for Diary of a Wimpy Kid: Cabin Fever by Jeff Kinney has won the latest Book Marketing Society Marketing Campaign Award, with Puffin marketing officer Vanessa Godden taking the title alongside her team.

The Puffin Wimpy Kid campaign was singled out for being "incredibly ambitious and comprehensive", with highlights including a live author event watched online by 70,000 children, outdoor, TV and print advertising, and a partnership with Photobox to reward embarrassing Christmas family photos. Puffin marketeers Emily Cox, Sarah Kettle, Julia Teece, Fiona Evans and Nicola Hayes also worked on the campaign.

The campaigns for The Way I See It by Alan Sugar, managed by marketing manager Ellen Wood, Macmillan; The Great British Bake Off by Linda Collister, run by Ebury digital marketing manager Katie Johnson; The Faithless by Martina Cole run by Headline head of marketing Jo Liddiard, and Lord of the Flies (Centenary Edition) by William Golding, launched by campaign manager Susan Holmes and consumer marketing manager Silvia Novak at Faber, were all highly commended.

The prize was awarded at a BMS meeting on 8th February at Pan Macmillan's office in King's Cross on the theme of Creative Content, Creative Technology, with campaign content judged on "innovation and creativity", "good return on investment", and "identification and targeting of audience".

The awards, which looked at campaigns running between September and December 2011, were judged by BMS executive directors Jo Henry and Alastair Giles, and development manager Jon Slack, alongside Dominic Gettins of European ad agency EuroRSCG, Hugh Salmon of the marketing and communications agency The Salmon Agency, The Bookseller's head of marketing and events Sam Missingham and Philip Downer, former Borders c.e.o., now of Front of Store retail consultancy and book trade blogger.

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