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Wimpy Kid books to go digital
16.10.12 | Charlotte Williams
Puffin is releasing the first six Wimpy Kid books by Jeff Kinney as e-books for the first time on 30th October, building up to the simultaneous e-book and hardback release of the seventh title, Diary of a Wimpy Kid: The Third Wheel on 14th November.
As part of the series branding in e-book form, the books will carry their own name and logo, Wimp-ebooks. The backlist e-books will be priced £3.99, with the new title to be priced £7.99 in e-book format. The titles will be available on Apple, Nook, Kindle Fire and all other devices.
Penguin Children's Books m.d. Francesca Dow said: "For Puffin and Penguin, for our customers and especially for the millions of fans, Wimpy Kid in e-book format is one of the most exciting publishing events of 2012. The series is phenomenally successful, having reached over 75 million kids worldwide, and we believe making them available as e-books will be another great way for children to enjoy them and for our customers to sell them."
Dow added that the PR and marketing campaign for Wimpy Kid Seven would be Puffin's "most ambitious" yet.
Kinney will be touring 1,000-seater venues in the UK from 27th November to 2nd December.