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HMV will open a Waterstone's concession at the site of the former Borders in Silverlink, Wallsend.
A spokesperson for HMV Group was unable to confirm the size of the concession, which will be part of a wider HMV store. He said the rebranded branch will open "within the next few weeks".
The shop has two floors of trading space. It was one of 45 Borders stores that closed following the retailer going into administration in November.