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Waterstone's slashes price of pocket e-reader to

Waterstone's has slashed the price of its Sony Pocket Edition e-book reader to £99.99, making it the cheapest on the market. The price change was made in store and online yesterday (9th August). When it first went on sale in September last year, it was priced at £179. The price of the Sony Touch Edition, £199, has not changed.

The move could be seen as a direct riposte to Amazon.co.uk, which two weeks ago announced it would sell the wi-fi Kindle reader to UK customers for £109.

A Waterstone's spokesperson refused to comment whether this pricing change was in response to Amazon. David Kohn, head of e-commerce, said: "Sony’s electronic readers have led the market since Waterstone’s introduced the first model in 2008. At £99.99, the Pocket Edition Reader is unbeatable value, allowing owners access to e-books from Waterstones.com and elsewhere, rather than restricting them to one source."

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Fight, fight, fight!

The market is going to get very interesting over the next few months. Who wil be the first with a free eReader?

*watches this space*

Desperate.About as boring as their Stock.

Um... this has nothing to do with them trying to get rid of their old stock before the new e-reader comes out in Septmeber?
No... of course not...

Alex C, seeing as Amazon have only very recently introduced the Kindle for the UK market, it's a completely fair statement.

Wait and see what happens - odds are that Sony will have to re-establish itself in the market for ebook readers. There have been numerous problems on each side - some relating to software, some poor quality with the hardware (see Amazon reviews of the Kindle). The Sony has EPUB, The Kindle has a bigger screen, the KIndle has a few apps, the Sony makes tea & coffee ... OK, OK .... maybe not at the moment but, as I said ... hold fire and wait until the next generation or two comes along. I read at least one book per week - always have done and hopefully will continue until the eyesight fails - by then we may have good audio ebook libraries available. Think I may just stick to buying books from the shops/web until the dust settles! Regards ...

"Sony

Before the price drop, the Sony Pocket edition had two main things to recommend it: namely, build quality and flexibility as regards file formats. Kindle's latest offerings win out mainly because of price. This has led to a response from Waterstone

Fight, fight, fight!

The market is going to get very interesting over the next few months. Who wil be the first with a free eReader?

*watches this space*

Desperate.About as boring as their Stock.

Um... this has nothing to do with them trying to get rid of their old stock before the new e-reader comes out in Septmeber?
No... of course not...

"Sony

Alex C, seeing as Amazon have only very recently introduced the Kindle for the UK market, it's a completely fair statement.

Before the price drop, the Sony Pocket edition had two main things to recommend it: namely, build quality and flexibility as regards file formats. Kindle's latest offerings win out mainly because of price. This has led to a response from Waterstone

Wait and see what happens - odds are that Sony will have to re-establish itself in the market for ebook readers. There have been numerous problems on each side - some relating to software, some poor quality with the hardware (see Amazon reviews of the Kindle). The Sony has EPUB, The Kindle has a bigger screen, the KIndle has a few apps, the Sony makes tea & coffee ... OK, OK .... maybe not at the moment but, as I said ... hold fire and wait until the next generation or two comes along. I read at least one book per week - always have done and hopefully will continue until the eyesight fails - by then we may have good audio ebook libraries available. Think I may just stick to buying books from the shops/web until the dust settles! Regards ...