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Waterstone's to end 3 for 2 next month
31.08.11 | Graeme Neill and Lisa Campbell
Waterstone's is bringing its iconic 3 for 2 offer to an end, with plans to implement money-off deals across individual books.
Some staff were told of the move yesterday (30th August) and the new offer is expected to come in during September. It marks the end of one of the most recognised deals on the UK high street, which has been running across Waterstone's branches for more than a decade. One source told The Bookseller campaign books would be uniformly priced at £5, while another suggested a more staggered offer for paperbacks, with £3, £5 and £7 available.
The move is the most dramatic so far of James Daunt's tenure at the helm of Waterstone's, since he took over as managing director in June. The current 3 for 2 offer across all paperback fiction comes to an end today (31st August). A Waterstone's spokesman said: "We never make a comment on future promotional plans."