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W H Smith supports Asda's Kobo move
07.12.11 | Lisa Campbell
W H Smith has backed rival retailer Asda's move to join WHS in selling Kobo e-readers.
The Bookseller revealed yesterday that the supermarket chain would begin selling the Kobo wireless e-reader for £67 and the touchscreen Kobo for £107 this Friday (9th December).
Asda's price for the wireless Kobo compares favourably with that currently being offered by W H Smith, which is charging £89.99 for the wireless model and £109.99 for the Touch. WHS also sells the latest Kobo, the colour model Vox, which will not be stocked by Asda.
A spokesperson for WHS said: "We are very supportive of Kobo extending their UK retail presence, which will help them to establish themselves as a major UK brand."
WHS' deal, announced in October, also means Kobo's e-books will be sold through its website, with the high street bookseller receiving a cut of every book sold.
Tesco, rival supermarket to Asda, sells Amazon's Kindle e-readers.