W H Smith slashes prices as e-book war intensifies

W H Smith slashes prices as e-book war intensifies

<p>WH Smith has cut prices on its top 100 fiction e-books by 66%, as retailers become increasingly competitive following Amazon&#39;s launch of its UK Kindle store.</p><p>The campaign went live on WH Smith&#39;s e-book today [Friday, 13th August]. Among the titles on sale are Stephenie Meyer&#39;s <em>The Short Second Life of Bree Tanner</em>, which is priced &pound;4.07, and Dan Brown&#39;s <em>The Lost Symbol</em>, priced &pound;2.78.</p><p>WH Smith has also slashed the price of the Sony Pocket e-book reader to &pound;99, matching Waterstone&#39;s price move earlier this week. The Sony Touch Reader is also on sale for &pound;189, &pound;10 cheaper than at Waterstone&#39;s.</p><p>However, Amazon.co.uk still appears to have the cheapest e-books in the market, with each book in Stieg Larsson&#39;s Millenium trilogy selling for &pound;2.68, compared to &pound;2.72 at WH Smith. Both the Meyer and Brown titles are cheaper on Amazon.co.uk.</p><p>Prices of e-book hardware and books have been tumbling since <a href="../news/124615-amazon-to-launch-kindle-store-in-the-uk-in-august.html">Amazon.co.uk revealed two weeks ago that it would sell its Kindle e-book reader in the UK from 27th August</a>. Its Kindle e-book store went live last week with the retailer promising to offer the cheapest prices on the market.</p>