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Visitor numbers up 7% at LBF 2011 over ash-free 2009
09.06.11 | Benedicte Page
Attendance at the London Book Fair in April was up 7% from 2009, the nearest comparable year, according to figures released by Reed Exhibitions.
The 2011 fair welcomed 24,802 visitors, up from 23,096 in 2009, with US visitors growing by 8% and international visitors overall up to 44% of the total (42% in 2009).
Alistair Burtenshaw, director of publishing and books at Reed Exhibitions, said the fair, which celebrated its 40th anniversary this year, was "outstanding", with positive feedback from exhibitors, speakers and visitors alike.
"There was an incredible buzz on the show floor, with packed stands and seminar programme, as well as news of business deals across the fair," he said. "With growth in visitor numbers, the Digital Zone doubling, the seminar stream packed out, Russia’s successful Market Focus presence and the buoyant IRC [rights centre], it was, by any measure, a successful fair."
2010 figures were considered unrepresentative for comparison because of the severe disruption caused to LBF travel that year by the Icelandic volcano ash cloud.