Samsung to be FBF 'innovation partner'
Global technology giant Sam...
Acton Smith to give Bookseller Children's Conference keynote
Moshi Monsters creator Mich...
Amis novel rejected by German publisher
Martin Amis’ new nove...
Amazon Japan introduces publisher ranking system
Once answerable to no-one, ...
Spain's domestic market sees 12% drop in 2013
Spain's domestic publis...
US e-reader ownership doubles in six months
28.06.11 | Bookseller Staff
E-reader ownership in the US has doubled over the past six months, the first time ownership of e-readers has reached double digits among US adults. Sales of tablet computers, however, have not seen the same level of growth, with e-reader growth outpacing tablet growth since November last year, confounding predictions that multimedia devices would overtake single-purporse devices.
According to a report carried out by the Pew Internet Project, Hispanic adults, adults younger than age 65, college graduates and those living in households with incomes of at least $75,000 are most likely to own e-book readers.
The overall share of US adults who own an e-reader doubled to 12% in May 2011 from 6% in November 2010. It is the first time since the project began measuring e-reader take-up in April 2009 that ownership has exceeded single figures.
Tablets including the iPad however are lagging behind, with 8% of adults reporting owning a device in May 2011, compared to 7% in January 2011 and 5% in November 2011. The survey also found an overlap, with 3% of adults owning both devices.
The numbers suggests that as many as 25m Americans own e-reading devices, while 19m have tablets, such as an iPad, Samsung Galaxy or Motorola Xoom.
There was considerable growth in e-reader ownership between November 2010 and May 2011 among college graduates, one-fifth of whom now own these devices. This group was already outpacing other adults in Pew Internet’s November 2010 survey. The survey also found that one-quarter of US adults who earned more than $75,000 owned an e-reader. Parents are also more likely than non-parents to own these devices.
While growing fast, the survey shows how far behind other devices the e-reader is in market penetration: while 12% own an e-reader, 83% of US adults own a mobile phone.
The Pew Research Center’s Internet & American Life Project survey was carried out from 26th April-22nd May 2011 across 2,277 adults.