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Txtr launches €10 e-reader

10.10.12 | Charlotte Williams

German e-reading company txtr has revealed a new device for reading e-books, described as the smallest, lightest, and simplest e-reader yet.

The battery-powered txtr beagle will be sold to the mass market through partnerships with mobile phone operators, packaged with Android smartphone contracts for as little as €9.90, according to the firm’s chief commercial officer, Thomas Leliveld.

He said that the device, which will be able to hold only five books at a time and have a battery life of around a year, will help reach an audience of casual readers through network operators’ help. He said: “So far network operators have not actively marketed e-reading. In our view, this is because of the lack of a suitable device, which matches the crucial conditions relevant to the operator business model.”

The device has no cables, and users load books to it via Bluetooth from an Android txtr app.
Leliveld added that depending on negotiations with operators, the five-inch screen beagle could be in stores across Europe by the end of the month, and that in the future it may also be made available as a standalone device.
 

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