Quercus brings sales in-house
Quercus has brou...
Young takes rights role at MCB
Michele Young is...
UNISON survey on library cuts
A survey of 2,000 library s...
Boys benefit from Read for My School
The free online library cre...
Tinder Press gets new Sue Monk Kidd
Headline has bought a new n...
Transworld gets set for Dan Brown day
13.09.09 | Benedicte Page
Random House's bid to buck the downturn and make Dan Brown's The Lost Symbol the UK's biggest ever adult fiction hardback bestseller will start in earnest next week with the book's release (Tuesday, 15th September). RHG deputy group sales director Ed Christie said the one-million UK print run has already been entirely allocated to customers, with pre-orders "looking very good".
All national newsdesks and Tuesday breakfast shows have been offered books couriered from Transworld's Ealing office when the embargo lifts at midnight. "It will be a race against time as to who can read it first," Transworld's head of media relations Alison Barrow said.
David Sexton, literary editor of the Evening Standard, said he intended to produce a full review for the final edition of Tuesday's news-paper. "With Harry Potter and Dan Brown, there is an element of people just wanting to know what happens in the book, so some journalists may skim it for plot details [for the morning editions]," he added. Will Skidelsky, literary editor of the Observer, said he would run a review the Sunday after publication: "I think it's a ‘must cover' book because in a certain sense it is the biggest book of the year."
Random House has also promised a media storm on the book's publication, on top of the previously announced advertising and marketing campaign. Barrow said that there would be a "very high presence for this book on news media next week" for reasons yet to be revealed. The Mail on Sunday's Brown keepsake supplement on Sunday (13th September) is to be advertised on ITV1.
Booksellers too are gearing up for their biggest day of the year so far. The majority of Borders stores will open at least an hour early on publication day to cater to people who want to buy the book on their way to work. "We're expecting it will be the biggest fiction hardback of the year and will bring a lot of people into the shops who don't usually come in," said Borders fiction buyer Ruth Atkins.
Amazon.co.uk head of books buying Amy Worth said it was "an incredible feat" that The Lost Symbol had hit number one in the bestseller- chart on pre-orders alone, saying the online retailer expected demand to stay high "for many weeks and months to come". However, unlike Amazon.com in the US, Amazon.co.uk will not be offering publication day delivery.
Transworld confirmed last week that it was to release an e-book version on the same day as the hardback release, but no date has yet been set for The Lost Symbol's paperback edition. Barrow said: "We are considering various options."
TOP SINGLE WEEK SALES
Harry Potter and the Deathly Hallows (children's edition) 1,842,063
Harry Potter and the Order of the Phoenix 1,470,067
Harry Potter and the Half-Blood Prince 1,451,718
Harry Potter and the Order of the Phoenix 866,639
Harry Potter and the Half-Blood Prince (children's edition) 847,472
Harry Potter and the Deathly Hallows (children's edition) 605,292
The Tales of Beedle the Bard 367,625
The Tales of Beedle the Bard 251,724
Harry Potter and the Half-Blood Prince (children's edition) 216,058
Harry Potter and the Order of the Phoenix 188,038
The Sound of Laughter 165,462
The Tales of Beedle the Bard 159,337
Jamie's Italy 154,769
Harry Potter and the Deathly Hallows (children's edition) 127,305
The Da Vinci Code (pbck) 125,157
My Booky Wook 112,379
The Da Vinci Code 106,155
Why Don't Penguins' Feet Freeze? 104,638
Jamie's Italy 104,106
My Side 103,508