Trajectory prepares for roll out

Trajectory prepares for roll out

The firm behind a new book discovery tool that analyses everything from characters, to key words, to a book’s complexity, is in the final stages of rolling out the service to small publishers and authors.

A deal to be inked with Bowker - the ProQuest-owned US ISBN agency and publishing research firm - would see the technology available through Bowker’s online publisher and author-support services, which include dashboards for metadata input.

Trajectory, Inc. is based in Boston, is headed by c.e.o. Jim Bryant, formerly with Sony's Data Discman, and chief content officer Scott Beatty, who  worked with Bryant in creating InfoPlease.com, now owned by Pearson. Having bought the assets of Small Demons, which closed in 2013, Bryant and Beatty have led the development of an algorithmic analysis process that allows books to be “read" by the "natural language processing" (NLP) technology that Trajectory is beginning to make available to retailers and distributors, so that their books can then be compared to others that interest readers.

Bowker's partnership announcement is significant because it provides a way for authors and small publishers  to utilise the Trajectory technology. Though details are scarce, in response to The Bookseller's inquiry, Bowker director of identifier services Beat Barblan said: "We see tremendous value in offering authors and publishers the opportunity to process their works with the Trajectory system for matching readers to books. Their natural language processing and recommendation results are indeed impressive."