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Toys R Us to launch US kids’ tablet

01.01.70 | Katie Allen

Retailer Toys R Us is set to launch a tablet for children in the US, pre-uploaded with a number of books, educational programs and games.

The seven-inch device targeted at youngsters will be a called tabeo, will cost $150 (£94) and be out on 21st October, containing 50 free pre-installed apps.

Toys R Us vice-president Troy Peterson said: "Over the past year, we've spent considerable time talking to parents and children to determine what features and functions they really want in a kids' tablet, resulting in tabeo.

"We are proud that tabeo offers robust and flexible parental controls that can help protect children as they surf the internet, and we are pleased to offer the tabeo App Store, which features only kid-safe content carefully curated by the Toys R Us team."

The device, Toys R Us’ first own-brand hardware, will run on Google’s Android software.

• digital
• International
• Lisa Campbell
• Retail
• tablet
• Toys R Us