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Templar has attributed the success of its Ology publishing programme to the series' fanbase, as it prepares to celebrate the 10th anniversary of the series which has recorded global sales of 17 million copies.
This month, Templar is publishing a limited edition of the original book in the series, Dragonology, alongside the latest, Dinosaurology, with a global print run of over 200,000. Templar is also extending the reach of the Ology series into countries including China, Japan and Korea.
Ology fans, who number around 44,000, are supported by a website, newsletters and regular new books. Designer Nghiem Ta, who created the lavish, interactive formula for the Ology titles, said: "After 10 years of books, we are seeing a new generation of fans coming through who, with the existing fans, continue to drive the series and the new books."
Marketing for Dinosaurology has included POS, advertising in consumer magazines—reaching over 60,000 readers—and a series of dinosaur facts broadcast on Fun Kids Radio.
Dragonology, the first and most popular Ology title to date, was published in 2003 when then-m.d. Amanda Wood sought to create a book that would appeal to her six-year-old son. Worldwide Dragonology sales stand at three million copies, although other titles such as Pirateology, with sales of nearly 1.5 million copies in its first year, have been surprising successes. Some of the books in the series, including Mythology and Egyptology, are used in schools.