An independent pop-up bookshop from West Sussex, Daisy White's Booktique, has been named as one of the 100 companies to be celebrated in the run up to Small Business Saturday.
As part of the promotional day, each of the 100 companies selected will be featured and promoted in the 100 days leading up to Small Business Saturday which this year is on 5th December.
Founder Daisy White (pictured) said: “Since I founded Daisy White’s Booktique as a market stall in 2013, I have been overwhelmed by the support from the independent business community. It really does feel like a family of like-minded business people and to be part of such a big event that unites us all feels amazing. Indie bookshops are sadly dying out on the high street, and I hope we can draw in new customers and help bring a bit of sparkle back to the high street.”
SBS has been called the UK’s “most successful small business campaign” with 64% of the UK aware of the campaign and 16.5m adults supporting a small business on Small Business Saturday 2014. The UK’s small businesses between them provide 60% of private sector jobs and nearly 50% of private sector turnover.
The campaign exists as a nationwide promotional and marketing tool for small businesses and aims to “support, inspire and promote small businesses.” It is free to participate and any small businesses can get involved, from "one-man-bands through to a high growth offices" and "tradesmen to social media gurus".
The theme of this year’s SBS is “5 million small businesses, one big day”.
National campaign director, Michelle Ovens, said: “The first Small Businesses Saturday was an exceptional example of collaboration and co-operation with small businesses teaming up in communities around the UK.
“Although the campaign focuses on one day, the goal is to have a lasting impact on small businesses by changing mind-sets, so that people make it their mission to support small businesses all year round. Most people in this country own a small business, work for a small business or know somebody who does, so supporting a small business on Small Business Saturday is absolutely personal.”
The “hugely successful” SBS campaign was originally founded by American Express in the US in 2010. American Express remains the founding supporter of the campaign in the UK as part of its on-going commitment to encourage consumers to “shop small”. The campaign has also been backed by “leading” business organisations including the Federation of Small Businesses, which has a programme of supportive events planned across the country, and other corporate organisations such as TalkTalk Business, Vistaprint and Indeed.
Last year, Nic Bottomley, owner of Mr B's Emporium of Reading Delights in Bath, was selected as one of the 100 'High Street Heroes' to be celebrated in the run up to Small Business Saturday.