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Spiritual press Fitzrovia launches
28.10.09 | Catherine Neilan
A new press, publishing spiritual books aimed at the Hindu community and
mainstream readers, launched today (28th October).
Fitzrovia Press will publish both fiction and non-fiction, and launches with Cows And The Earth: A Story of Kinder Dairy Farming by press founder Ranchor Prime.
As part of the publicity around the new book, Prime held a press call with singer and animal rights activist Chrissie Hynde (pictured), bringing two oxen from Bhaktivedanta Manor - donated to a Hindu community by former Beatles George Harrison - into central London. Hynde, who has written a foreword for the book, discussed why milk is cheaper then water and called for an end to cruelty to cows.
Prime began by promoting the titles at Frankfurt this year. He said there was international interest, having already discussed the titles with publishers in Japan, Brazil, Spain and Germany, as well as India.
The press will build from four to six books a year to a total of 10, but Prime said he may also introduce a children's series.
In March 2010, Never Say Die - a memoir of former member of 1970s glam rock band The Rubettes John Richardson - will go on sale, and a contemporary translation of the religious text the Bhagavad Gita will also be launched.